The Ultimate Guide to TikTok Creator Rewards Program
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TABLE OF CONTENTS
Want to make more money on TikTok?
Curious about how TikTok’s new Creator Rewards Program works?
TikTok Creator Rewards Program promises higher payouts, but you are still confused about how it works. In this article, we’ll break down everything you need to know—how to join, how it works, and how you can start earning more today.
What is the TikTok Creator Rewards Program?
The TikTok Creator Rewards Program (formerly TikTok Creativity Program Beta) rewards creators for quality video content. Videos longer than one minute are the foundation for earning and unlocking more opportunities.
Success in video content is your key to accessing these earning opportunities:
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LIVE Gifts
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Subscriptions
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TikTok Series
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TikTok Pulse
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Brand Collaboration
Tips: Videos First, Everything Else Second
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How the TikTok Creator Rewards Program Works?
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TikTok Creator Rewards Program eligibility requirements
To join the TikTok Creator Rewards Program, you need to meet certain requirements. Please check the criteria below to see if you qualify:
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Be 18 years of age or older (or 19 in South Korea)
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Have at least 10,000 followers
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Have at least 100,000 video views in the last 30 days
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Have a personal account in good standing
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Abide by TikTok’s Community Guidelines
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Be located in a country where the Creator Rewards Program is available - United States, United Kingdom, Germany, Japan, South Korea, France, and Brazil.
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Post videos that are at least one minute long
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How to Join TikTok Creator Rewards Program？
If you meet all the above requirements, you can apply to join TikTok’s Creator Rewards Program. Here’s a step-by-step guide to help you get started:
Step 1: Open TikTok and tap Profile.
Step 2: Tap the Menu button (☰), then TikTok Studio.
Step 3: Find Monetization, and tap Creator Rewards Program
Step 4: Click Join at the bottom of the page
You’ll receive a response within three days. That’s all!
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How Rewards Are Calculated & Earned?
Post Videos That Meet Requirements
After joining the TikTok Creator Rewards Program, you must publish videos that meet the program's requirements and pass TikTok's review process. Your content must follow these guidelines, including:
Calculated Your Reward
Making money on TikTok isn't a walk in the park. Not all videos generate rewards. The optimized rewards formula evaluates content based on four essential factors:
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Here's the formula:
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Tips：
*RPM: Revenue per mille (earnings per 1,000 valid views)
Formula: Revenue ÷ Views × 1,000
Example:
Curious about TikTok Creator Rewards Program's RPM rates? Creators are sharing their actual numbers [here]
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In fact, RPM varies for each account, meaning earnings differ from creator to creator. However, Higher RPM = More money per view, so it's essential to focus on improving your account's RPM:
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Content Originality: Unique and high-quality videos perform better.
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Video Duration: Longer videos (1 minute or more) tend to earn more.
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Engagement Metrics: Likes, comments, shares, and overall interaction boost RPM.
Tired of dealing with formulas? Skip the math! Let's tell you the result:Our data shows that a TikTok video with 10,000 views typically earns around $5–$10 in rewards. |
TikTok Creator Rewards Program VS Creator Fund
TikTok has introduced the Creator Rewards Program as an improvement and replacement for the previous Creator Fund in certain regions. While both programs aim to help creators earn money from their content, there are significant differences between the two.
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Creator Rewards Program
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TikTok Creator Fund
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Country Available
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United States, United Kingdom, Germany, Japan, South Korea, France, and Brazil
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U.S., U.K., Germany, Italy, France, and Spain
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Video Length
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must be longer than one minute
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No minimum video length requirement
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Payment
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$0.05 to $1 per 1000 views
Potentially up to 20 times higher earning compared to TikTok Creator Fund
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$0.02 to $0.04 per 1,000 views
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Payout Rates
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Creators report earnings of $100-$600+ per million views
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Creators reported low earnings compared to their content value
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4 Tips to Maximize Your TikTok Creator Rewards
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Understand your audience needs
Know your viewers' preferences and interests to deliver content they truly want. Analyze which videos perform well and why some content gets more engagement. Create consistent, quality content around these themes while maintaining high production standards. This dual focus on relevant content and quality execution helps build both audience engagement and loyalty.
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Quality Over Quantity
Low-quality content won’t perform well. TikTok’s algorithm prioritizes originality and creativity.TikTok is looking for unique, high-quality, and engaging content that provides real value to viewers. If your content is lazy, recycled, or unoriginal, it won’t qualify for monetization under the optimized rewards formula.
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Use storytelling techniques
Engage viewers by weaving narratives into your content. Whether you're sharing personal experiences, crafting fictional stories, or breaking down complex ideas, presenting your message in a story format can significantly enhance viewer retention.
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Regularly Review the Guidelines:
TikTok’s Community Guidelines may change over time, so it's important to stay updated on any updates. Regularly checking the guidelines ensures your content stays compliant and avoids potential issues with disqualification or content removal.
FAQs
Is the TikTok Creator Rewards Program worth it?
TikTok Creator Rewards Program is worth it if you can maintain high-quality original content and follow platform rules, it will bring you with significant rewards.
If not, focus on improving your content first.
Why was my video deleted in TikTok Creator Rewards Program?
TikTok may remove videos if your video violates community guidelines. This includes inappropriate content, copyright issues, using protected music, or posting low-quality or non-original content that doesn’t meet the Creator Rewards Program standards.
Will I lose my earnings if I'm removed from the Creator Rewards Program?
Yes, if you are removed from the program, any previous earnings may not be accessible for withdrawal. TikTok’s policy states that any accumulated earnings under the Creator Rewards Program are tied to active participation.
Can people from other countries join the Creator Rewards Program?
No, TikTok Creator Rewards Program in only available in United States, United Kingdom, Germany, Japan, South Korea, France, and Brazil. However, TikTok has indicated plans to expand the program to more regions in the future, though no specific timeline has been announced.
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Samyak Goswami
I'm a Marketing Manager with a passion for innovation and a love for data-driven decision making. My experience lies in crafting cohesive marketing strategies that maximize ROI and elevate brands. I believe in the power of storytelling to create lasting impressions.
