A Complete Guide to TikTok Spark Ads
Best TikTok Spark Ads Examples
TikTok Spark Ads Vs. Non-Spark Ads
What Are TikTok Spark Ads?
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TikTok Platform's natural feel: An ad format for boosting organic, user-generated content as part of your marketing campaign. Unlike typical paid social ads, TikTok Spark Ads retain the platform's natural feel by showing all comments, shares, and likes, of the original post, making the content appear as a regular reel.
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TikTok Spark Ads Use Case: For example, imagine you are an Shopify e-commerce seller working on TikTok social media marketing. You notice that an influencer's video featuring your product is gaining impressive organic traction. By using the TikTok Spark Ads feature, you can obtain an authorization code to boost this high-performing video through your ad account, unlocking even greater reach and engagement potential.
What Are Tiktok Non-Spark Ads?
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On the contrary, TikTok non-spark ads are conventional paid social media ads. Typically, brands create and promote these ads themselves with the only motivation of marketing their product and enhancing brand awareness.
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Also, the primary distinction that specifies a TikTok video as a non-spark ad is that on the reel, you will always see the label “paid promotion” or a “sponsored post.”
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Find More TikTok Spark Ads Campaigns: Want to know which businesses are running TikTok Spark Ads? You can find this information on Pipiads.com, which features details about TikTok Spark Ads campaigns.
Step-by-Step Procedure For Creating Spark Ads On TikTok
Step 1:Identify Suitable UGC Video:
1. Find high-performing, brand-relevant user-generated content that complies with TikTok's ad policies.
2. Find the high-quality TikTok video content created by your team and partnered influencers.
Step 2: Obtain Authorization & Authorization Code From The Creator
Once you have shortlisted the creators whose content you want to use for your TikTok Spark ads, obtain authorization by requesting an authorization code (a unique code that enables you to access the video for promotional purposes).
The creator generates the authorization code on their video through their account settings, and they can select the span for which you can boost their content, varying from seven days to a year.
Step 3: Create A Tiktok Advertising Campaign on TikTok Ads Manager
Many people ask: "How do I run Spark Ads on TikTok?" We will provide a detailed walkthrough on how to set up and manage TikTok Spark Ads using the TikTok Ads Account Manager interface.
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① Log in or register for a TikTok Ads account.
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② Select an Advertising Objective.
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③ Complete Campaign and Ad Group settings, including choosing the target audience.
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④ Use a TikTok account to deliver TikTok Spark Ads. Either choose existing posts from your linked Business Account, or create/upload new videos from Ads Manager and publish them under your linked Business Account as the TikTok Spark Ads creatives.
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⑤ Alternatively, you can enter a post code to get the corresponding TikTok video.
Step 4: Include CTA & Preview
1. To drive ad engagement and fulfill your marketing goals, you can include additional CTA options like “learn more,” “shop now,” or “download now.”
2. he last step before publishing the TikTok Spark ad and making sure that all the settings are in place and your ad is good to go is previewing the content. In the preview, your content will appear as a TikTok Spark ads, and you can make the final necessary adjustments here.
Following the preview, submit your ad for TikTok to review, and as soon as the ad is reviewed, it will go live!
Differences Between TikTok Spark Ads And Regular Ads
| Category | TikTok Spark Ads | Non Spark Ads |
|---|---|---|
| Content Type | Authentic user-generated content, initially published by users or influencers. | Pre-narrated, brand-crafted content. |
| Engagement | More interactive and entertaining, retains all comments, likes, and shares by TikTok spark ads. | Focused on publicizing a product or service, lacks interactive features. |
| Posting Account | Boosted by a brand but presented through the creator's TikTok account. | Always posted from the brand’s official TikTok account. |
| User Interaction | TikTok spark ads Offers more interaction options (e.g., follow creator, click profile photo, swipe left, click on sound, access CTA buttons). | Limited interaction options, focused on brand promotion. |
| Campaign Metrics | Detailed metrics, including paid clicks, music clicks, paid likes, shares, followers, profile visits, comments, anchor clicks, etc. | Basic metrics focused on impressions and engagement. |
| Posting Method | Requires an authorization code from the content creator to boost. | Promoted through the platform’s business center. |
| Conversion Rate | Higher conversion rates due to authenticity, social proof, and retaining the content's original essence. | Generally lower conversion rates compared to Spark Ads. |
When To Use TikTok Spark Ads
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If you want to amplify the reach of your already high-performing content, you should opt for advertising through TikTok Spark ads. With these advertisements, the biggest advantage you attain is that your user-generated content will be shown to the viewers the way it is, without any changes.
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Another instance in which the utilization of TikTok Spark ads reaps fruitful results is with enhancing ad engagement. As spark ads allow the viewers to comment, follow, like, and share your content, they considerably improve community engagement.
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TikTok Spark ads are valuable for brands looking to increase their business credibility and brand awareness. Since the content is interactive, entertaining, and posted by a content creator, it appears to be more trustworthy to the viewers.
When To Use Non-Spark Ads
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Regular ads are ideal for traditional TikTok advertising or when your brand has no original content to post. Supposedly, if you are a newly launched business and your products are still entering the market, then relying on non-spark ads can bolster your brand awareness.
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Typically, marketers also choose non-spark ads when a brand launches a new product or campaign. The primary reason behind this is that through controlling the campaign, the brand can portray itself as it wants, establishing a particular brand reputation and image in the market.
Make Better TikTok Spark Ads
Here are 6 TikTok Spark Ads optimization tips with brief descriptions:
Leverage user-generated content
Utilize authentic, relatable content created by TikTok users for higher engagement.
Keep videos short and impactful
Capture attention quickly with concise, engaging videos under 15 seconds.
Use trending music and sounds
Incorporate popular tracks and audio to boost discoverability and relevance.
Include strong calls-to-action (CTAs)
Drive desired actions with clear, compelling CTAs in your Spark Ads.
Test different ad formats
Experiment with various Spark Ad formats like In-Feed Ads and TopView to optimize performance.
Monitor and adapt to trends
Stay up-to-date with the latest TikTok trends and adapt your Spark Ads accordingly.
TikTok Spark Ads Use Cases
Here are 8 TikTok Spark Ads use cases with brief descriptions:
Product launches
Showcase new products or services to generate buzz and drive sales.
Brand awareness campaigns
Increase brand visibility and reach among TikTok's vast user base.
Influencer collaborations
Partner with TikTok creators to tap into their engaged audiences and boost credibility.
User-generated content campaigns
Encourage users to create content featuring your brand for authentic promotion.
Limited-time offers and promotions
Highlight special deals, discounts, or time-sensitive offers to create urgency.
Event promotion
Promote upcoming events, concerts, or webinars to drive attendance and engagement.
App installs
Encourage users to download and install your mobile app through compelling Spark Ads.
Social cause marketing
Align your brand with a social cause or movement to build trust and emotionally connect with users.
TikTok Spark Ads Examples 2024
TikTok ads example from tiktok ad library by keyword
Frequently asked questions
What is TikTok Spark Ads?
TikTok Spark Ads is an ad format that allows brands to boost organic content created by users or influencers, turning it into sponsored ads.
What are the benefits of using TikTok Spark Ads?
Spark Ads offer increased engagement, improved brand credibility, and the ability to tap into the power of user-generated content and influencer marketing.
What are the requirements for using user-generated content in Spark Ads?
Brands must obtain permission from the original content creator and adhere to TikTok's Spark Ads content guidelines and policies.
Can brands edit or modify user-generated content used in Spark Ads?
While brands can add CTAs and overlay text, they should maintain the authenticity of the original content and avoid significant alterations.
How do TikTok Spark Ads differ from other TikTok ad formats?
Spark Ads leverage existing user-generated content, providing a more authentic and relatable advertising experience compared to traditional ad formats.
How can brands identify suitable user-generated content for Spark Ads?
Brands can discover content by monitoring hashtags, collaborating with influencers, or running hashtag challenges to encourage user participation.
How can brands measure the performance of their Spark Ads campaigns?
TikTok provides detailed analytics and metrics, such as views, engagements, click-through rates, and conversion data, to help brands assess the success of their Spark Ads.
How much do TikTok Spark Ads cost compared to other ad formats?
Pricing for Spark Ads varies based on factors such as targeting, bidding strategy, and campaign duration, but they can be cost-effective due to their high engagement potential.
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