What is Ad Library?
Ad Library is an advertising archive introduced by multiple social media platforms to increase transparency in ad placement. It centrally displays various advertisements placed on the platform, including political ads and ads related to social issues. Users can search and view detailed information about the ads through the Ad Library, such as the ad content, placement time, audience targeting, and amount spent. Additionally, the Ad Library also provides information about the advertisers behind the ads, helping users understand the sources and motivations of the advertisements they encounter.
Get startedThe Importance of Ad Library
Ad Library plays a crucial role in fostering transparency, accountability, and public trust in the realm of online advertising on social media platforms. Here are three key aspects:
Transparency
Provides a centralized platform for accessing and reviewing ads.
Try pipiads ad library nowPublic Oversight
Enables scrutiny and monitoring of advertising activities.
Try pipiads ad library nowAdvertiser Accountability
Encourages accurate, compliant, and socially responsible ads.
Try pipiads ad library nowSearch ads for multiple platforms in one place with ad library
Search
Just start typing any of your keywords and our AI search engine will automatically recognize the meaning and match the most accurate results with ad copy, advertiser information, landing page links, video conversations and more.
Filter
Spend less time filtering for search results. Easily fulfill all your advertising needs to filter Facebook/TikTok, country, dropshipping&shopify, app, audience information and more in just a few clicks.
View & Download
Once the results are in, you'll be able to view ad videos, images, landing page links, products, advertisers, and all sorts of other information, and download or share them with your team.
Search Facebook and TikTok Ads at the same time
Get both ads from Facebook and TikTok with just one keyword and support for filtering more.
-
Automatically check out ads from Facebook or other channels
-
Highlights fast and intelligent results
-
No extra Facebook or TikTok ad library page
Recognize winning products on Facebook or TikTok
With one ad library, you can directly find out the WINNER products from multiple ad platforms. Loved by dropshipers.
-
Best Ecommerce Product Search Experience
-
Real-time tracking of the newest and fastest rising products
-
Competitors at a glance
Ad Transparency and Disclosure
Ad Library ensures transparency and disclosure in online advertising by providing users with access to comprehensive information about ads run on social media platforms.
-
Advertiser Information: Discloses details about the advertisers behind the ads, including their names, locations, and contact information.
-
Ad Spend and Impressions: Provides data on the amount spent on each ad and the number of impressions it received.
-
Demographic Targeting: Reveals the demographic groups targeted by each ad, such as age, gender, and location.
Ad Searchability and Analysis
Ad Library empowers users to search, analyze, and gain insights from the vast collection of ads stored in the library.
-
Advanced Search Filters: Allows users to search for ads based on various criteria, such as keywords, advertiser names, or date ranges.
-
Data Export and API Access: Enables users to export ad data for further analysis and research, and provides API access for programmatic retrieval of ad information.
-
Ad Performance Metrics: Offers insights into the performance of ads, including engagement rates, click-through rates, and conversion metrics.
Ad Library Along the Way
TThe ad library can help with anything related to advertising in commercials or other advertising businesses, including:
Ad Creatives
The ad library can help with anything related to advertising in commercials or other advertising businesses, including:
Product Discovery
The ad library can help with anything related to advertising in commercials or other advertising businesses, including:
Ad Copy
Consider factors such as the tool's ability to handle different accents, languages, and audio quality.
Competitor
Consider the speed and efficiency of the video transcription tool in processing and delivering transcripts.
Advertising Teamwork
Check if the tool offers multi-language support and can accurately transcribe and translate content in various languages.
Business Opportunities
It has to support long video transcription, often the files are larger, so it needs to be compatible with long video transcription.
Ad Library Users: Embracing Transparency
Ad Library empowers diverse users, from advertisers and researchers to journalists and activists, to analyze and monitor online advertising for a more transparent digital ecosystem.
Advertisers
Utilize Ad Library to understand competitors' advertising strategies and optimize their own ad placements.
Market Researchers
Analyze data from Ad Library to gain insights into industry advertising trends and user behaviors.
Academic Researchers
Leverage Ad Library data for conducting research in fields such as advertising and public opinion.
Journalists
Track and report on political ads, social issue ads, and other advertisements through Ad Library.
Policy Makers
Refer to Ad Library data to develop and refine advertising regulation policies.
Social Activists
Monitor ads in Ad Library and report any violations or misleading advertisements.
General Users
Use Ad Library to understand the advertisers and motivations behind the ads they encounter.
Data Analysts
Mine Ad Library data to provide services such as ad optimization and audience insights.
Ad Library Content: Comprehensive Ad Coverage
Ad Library includes a wide range of advertisements from various sources and categories:
Political Ads
-
Ads related to elections, candidates, and political parties
-
Issue-based ads on topics like healthcare, economy, and environment
-
Ads from political action committees (PACs) and advocacy groups
-
Disclosure of ad spend, impressions, and demographic targeting
Social Issue Ads
-
Ads addressing sensitive social issues such as civil rights, immigration, and gun control
-
Ads from non-profit organizations, social movements, and interest groups
-
Disclosure of ad content, placement, and audience engagement
-
Identification of advertisers and their affiliations
Commercial Ads
-
Ads promoting products, services, and brands across various industries
-
Sponsored content and influencer marketing campaigns
-
Disclosure of ad formats, placement, and targeting criteria
-
Insights into ad performance metrics and audience demographics
Easily Discover Ad Library For More Platforms
We'll include ad libraries for more platforms, among others:
What Our Users Say About Pipiads
Real user experience feedback
Frequently asked questions
What is Ad Library?
Ad Library is a comprehensive, searchable database that provides transparency into the advertisements run on social media platforms. It allows users to view and analyze ads related to politics, social issues, and commercial products or services.
What information does Ad Library provide about each ad?
Ad Library provides detailed information about each ad, including the ad content, the advertiser behind it, the amount spent on the ad, the number of impressions it received, and the demographic breakdown of the audience reached.
Can I search for ads by specific keywords or advertisers?
Yes, Ad Library allows you to search for ads using keywords, phrases, or the names of specific advertisers or organizations. This makes it easier to find ads related to particular topics or entities.
Can I export data from Ad Library for further analysis?
Yes, most Ad Library platforms provide options to export ad data in various formats, such as CSV or JSON files. This allows researchers, journalists, and analysts to conduct more in-depth analysis and research using the ad data.
How can I access Facebook's Ad Library?
You can access Facebook's Ad Library by visiting https://www.facebook.com/ads/library/. From there, you can search for and view ads across Facebook's platforms, including Instagram.
How far back does the ad data in Ad Library go?
The ad data available in Ad Library typically goes back several years, depending on the specific platform and the type of ad. For example, Facebook's Ad Library includes political and issue-based ads that have been active since May 2018.
Is Ad Library available for all countries?
The availability of Ad Library may vary by country and platform. Some platforms, like Facebook, offer Ad Library access globally, while others might have limited availability based on region-specific regulations and policies.
How often is the data in Ad Library updated?
The frequency of data updates in Ad Library varies by platform. Some platforms update their Ad Library data daily, while others may have slightly longer intervals between updates. It's best to check the specific platform's Ad Library documentation for details on their update frequency.