TikTok Ad Targeting & Audience 2024

by Werner Geyser Last Updated: December 2 2024 20 min read Pipiads

As of 2022, the TikTok ad audience exceeds 1 billion people per month worldwide, with TikTok ads available in upwards of 50 countries, where the more popular TikTok ad targeting options include:

tiktok ads target usa,tiktok ads target UK,tiktok ads target Canada,tiktok ads target Canada,tiktok ads target Japan,tiktok ads target Germany,tiktok ads target France, tiktok ads target Russia, tiktok ads target Indonesia, etc.

In this page you can get to know the target audience age, target audience gender, target audience language, target audience device, target audience interest of TikTok. Most importantly, you can learn about the tiktok ad positioning you need to carry out.

Targeting Your Potential Customers Precisely

TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.

If you want to find tiktok targeted ads, then you can look on pipiads, pipiads is the largest tiktok adspy tool, providing the most complete tiktok ads library and tiktok ads example case, and the most TikTok top of each country view ads and Best tiktok ads.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Audience Targeting Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1B
    55.17%
  • FEMALE
    859.9M
    44.83%

TikTok Audience Targeting Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    607.2M
    31.66%
  • 25-34
    719.8M
    37.53%
  • 35-44
    292.1M
    15.23%
  • 45-54
    157.4M
    8.21%
  • 55+
    141.3M
    7.37%

TikTok Audience Targeting Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    340.2M
    30.71%
  • Samsung
    290.5M
    26.23%
  • Xiaomi
    125.5M
    11.33%
  • OPPO
    105.8M
    9.56%
  • Vivo
    58M
    5.24%
  • Motorola
    41.4M
    3.75%
  • HUAWEI
    37.6M
    3.4%
  • RealMe
    31.2M
    2.83%
  • Infinix
    27.9M
    2.53%
  • TECNO
    21.5M
    1.95%
  • Honor
    10.2M
    0.92%
  • LG
    4.1M
    0.37%
  • Nokia
    3.6M
    0.33%
  • ITEL
    3.6M
    0.33%
  • OnePlus
    2.2M
    0.21%
  • ZTE
    2.1M
    0.19%
  • SONY
    1.4M
    0.13%
  • Discovery
    6K
    0%
  • Zen Admire Unity
    1K
    0%

TikTok Audience Targeting Lanuage

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    738.8M
    32.85%
  • Spanish
    337.9M
    15.02%
  • Indonesian
    191.7M
    8.53%
  • Arabic
    181M
    8.05%
  • Portuguese
    142.4M
    6.33%
  • Russian
    113.6M
    5.05%
  • French
    82.8M
    3.68%
  • Vietnamese
    81.2M
    3.61%
  • Thai
    58.3M
    2.59%
  • Turkish
    47.7M
    2.12%
  • Japanese
    36.1M
    1.61%
  • Italian
    28.5M
    1.27%
  • Bengali
    28.3M
    1.26%
  • German
    26.8M
    1.19%
  • Malay
    25.2M
    1.12%
  • Traditional Chinese
    17.1M
    0.76%
  • Polish
    14.9M
    0.66%
  • Ukrainian
    12.8M
    0.57%
  • Hindi
    11.5M
    0.51%
  • Romanian
    11.3M
    0.5%
  • Korean
    9.6M
    0.43%
  • Dutch
    8.2M
    0.37%
  • Tamil
    8.1M
    0.36%
  • Hungarian
    5.2M
    0.23%
  • Swedish
    5.1M
    0.23%
  • Greek
    3.9M
    0.17%
  • Malayalam
    3.5M
    0.16%
  • Finnish
    3.5M
    0.16%
  • Hebrew
    2.8M
    0.13%
  • Telugu
    2.8M
    0.13%
  • Czech
    2.4M
    0.11%
  • Gujarati
    1.3M
    0.06%
  • Kannada
    1.3M
    0.06%
  • Marathi
    1.1M
    0.05%
  • Punjabi
    1M
    0.05%
  • Oriya
    2K
    0%
  • Rajasthani
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Audience Targeting Interest

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.2B
    6.9%
  • News & Entertainment
    1.2B
    6.8%
  • Games
    1.2B
    6.66%
  • Beauty & Personal Care
    1.1B
    6.53%
  • Food & Beverage
    1.1B
    6.35%
  • Apparel & Accessories
    1.1B
    6.21%
  • Life Services
    1B
    5.98%
  • Business Services
    1B
    5.9%
  • Tech & Electronics
    1B
    5.88%
  • Household Products
    970.1M
    5.36%
  • Home Improvement
    908.2M
    5.02%
  • Vehicles & Transportation
    901.6M
    4.98%
  • Appliances
    800.6M
    4.42%
  • Travel
    770.9M
    4.26%
  • Education
    688.9M
    3.81%
  • Financial Services
    630.3M
    3.48%
  • Baby, Kids & Maternity
    588.3M
    3.25%
  • Sports & Outdoors
    531.8M
    2.94%
  • E-Commerce
    509.3M
    2.81%
  • Pets
    440.1M
    2.43%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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