TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 34.1M Audience.

In October 2024, Ad Targeting in Colombia exceeds 33.3M.

In November 2024, Ad Targeting in Colombia exceeds 34.1M, an increase of +895K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    19.6M
    57.36%
  • FEMALE
    14.5M
    42.64%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.8M
    31.86%
  • 25-34
    13.3M
    38.96%
  • 35-44
    5M
    14.78%
  • 45-54
    2.5M
    7.55%
  • 55+
    2.3M
    6.85%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    6M
    29.36%
  • Xiaomi
    4.6M
    22.33%
  • Apple
    3.8M
    18.49%
  • Motorola
    2.8M
    13.62%
  • HUAWEI
    1.3M
    6.59%
  • OPPO
    720K
    3.48%
  • Vivo
    438K
    2.12%
  • TECNO
    235K
    1.14%
  • Nokia
    175K
    0.85%
  • Honor
    121K
    0.59%
  • RealMe
    110K
    0.53%
  • LG
    83K
    0.4%
  • ZTE
    55K
    0.27%
  • Infinix
    35K
    0.17%
  • SONY
    6K
    0.03%
  • OnePlus
    5K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    33.8M
    87.71%
  • English
    3M
    7.96%
  • Portuguese
    323K
    0.84%
  • Italian
    241K
    0.62%
  • French
    167K
    0.43%
  • Japanese
    158K
    0.41%
  • Traditional Chinese
    131K
    0.34%
  • Tamil
    92K
    0.24%
  • Swedish
    47K
    0.12%
  • Malay
    36K
    0.09%
  • Finnish
    33K
    0.09%
  • Malayalam
    32K
    0.08%
  • Arabic
    32K
    0.08%
  • Hindi
    31K
    0.08%
  • German
    31K
    0.08%
  • Dutch
    30K
    0.08%
  • Polish
    29K
    0.08%
  • Korean
    29K
    0.08%
  • Telugu
    28K
    0.07%
  • Turkish
    27K
    0.07%
  • Vietnamese
    24K
    0.06%
  • Indonesian
    23K
    0.06%
  • Kannada
    20K
    0.05%
  • Hungarian
    19K
    0.05%
  • Thai
    15K
    0.04%
  • Marathi
    14K
    0.04%
  • Russian
    13K
    0.03%
  • Romanian
    9K
    0.02%
  • Gujarati
    9K
    0.02%
  • Czech
    8K
    0.02%
  • Bengali
    6K
    0.02%
  • Punjabi
    5K
    0.01%
  • Ukrainian
    2K
    0.01%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    23.1M
    6.76%
  • Apps
    22.3M
    6.53%
  • Food & Beverage
    21.8M
    6.38%
  • Travel
    20.5M
    6%
  • Beauty & Personal Care
    20.4M
    5.99%
  • Business Services
    20M
    5.88%
  • Apparel & Accessories
    19.8M
    5.79%
  • Life Services
    19.3M
    5.67%
  • Household Products
    18.3M
    5.37%
  • Tech & Electronics
    18.1M
    5.31%
  • Games
    17.9M
    5.24%
  • Home Improvement
    17.8M
    5.23%
  • Education
    16.1M
    4.72%
  • Vehicles & Transportation
    14.5M
    4.25%
  • Financial Services
    14.2M
    4.18%
  • Pets
    13.6M
    3.99%
  • Appliances
    13M
    3.83%
  • E-Commerce
    11.6M
    3.41%
  • Baby, Kids & Maternity
    9.9M
    2.91%
  • Sports & Outdoors
    8.7M
    2.56%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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