TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 21.5M Audience.

In October 2024, Ad Targeting in Italy exceeds 21M.

In November 2024, Ad Targeting in Italy exceeds 21.5M, an increase of +488K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.6M
    49.31%
  • FEMALE
    10.9M
    50.69%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.8M
    22.52%
  • 25-34
    5.2M
    24.55%
  • 35-44
    3.6M
    17.01%
  • 45-54
    3.7M
    17.55%
  • 55+
    3.9M
    18.37%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.3M
    41.09%
  • Samsung
    3.8M
    29.58%
  • Xiaomi
    1.9M
    14.98%
  • OPPO
    952K
    7.33%
  • HUAWEI
    412K
    3.17%
  • RealMe
    143K
    1.1%
  • Motorola
    109K
    0.84%
  • Honor
    87K
    0.67%
  • OnePlus
    55K
    0.42%
  • Vivo
    51K
    0.39%
  • LG
    25K
    0.19%
  • ZTE
    10K
    0.08%
  • Nokia
    8K
    0.06%
  • TECNO
    3K
    0.02%
  • SONY
    3K
    0.02%
  • Infinix
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    19.8M
    67.08%
  • English
    5.6M
    19.13%
  • Spanish
    1M
    3.71%
  • French
    602K
    2.03%
  • Arabic
    383K
    1.29%
  • Romanian
    347K
    1.17%
  • German
    192K
    0.65%
  • Russian
    191K
    0.64%
  • Portuguese
    190K
    0.64%
  • Traditional Chinese
    145K
    0.49%
  • Tamil
    103K
    0.35%
  • Japanese
    85K
    0.29%
  • Hindi
    62K
    0.21%
  • Ukrainian
    60K
    0.2%
  • Polish
    58K
    0.2%
  • Swedish
    52K
    0.18%
  • Turkish
    48K
    0.16%
  • Dutch
    48K
    0.16%
  • Bengali
    47K
    0.16%
  • Finnish
    41K
    0.14%
  • Telugu
    39K
    0.13%
  • Punjabi
    39K
    0.13%
  • Malayalam
    37K
    0.12%
  • Vietnamese
    31K
    0.1%
  • Malay
    30K
    0.1%
  • Indonesian
    25K
    0.08%
  • Hungarian
    24K
    0.08%
  • Kannada
    22K
    0.07%
  • Korean
    16K
    0.05%
  • Thai
    15K
    0.05%
  • Gujarati
    15K
    0.05%
  • Greek
    10K
    0.03%
  • Marathi
    9K
    0.03%
  • Czech
    9K
    0.03%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14.5M
    6.47%
  • News & Entertainment
    14.1M
    6.31%
  • Beauty & Personal Care
    13.3M
    5.96%
  • Apparel & Accessories
    13.1M
    5.87%
  • Life Services
    12.9M
    5.78%
  • Travel
    12.8M
    5.72%
  • Business Services
    12.8M
    5.72%
  • Food & Beverage
    12.3M
    5.51%
  • Home Improvement
    12.2M
    5.44%
  • Games
    12M
    5.38%
  • Tech & Electronics
    11.9M
    5.34%
  • Vehicles & Transportation
    11.8M
    5.28%
  • Appliances
    11.2M
    5.02%
  • Household Products
    11.2M
    5%
  • E-Commerce
    9.8M
    4.39%
  • Education
    9.2M
    4.14%
  • Pets
    8.5M
    3.79%
  • Sports & Outdoors
    8.3M
    3.71%
  • Baby, Kids & Maternity
    6M
    2.69%
  • Financial Services
    5.5M
    2.48%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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