TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 18.2M Audience.

In April 2025, Ad Targeting in Italy exceeds 23.2M.

In May 2025, Ad Targeting in Italy exceeds 18.2M, an increase of -4.9M, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8.4M
    46.47%
  • FEMALE
    9.7M
    53.53%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    7.4M
    40.88%
  • 25-34
    4M
    22.3%
  • 35-44
    2.6M
    14.71%
  • 45-54
    2.3M
    12.67%
  • 55+
    1.7M
    9.44%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.7M
    39.24%
  • Samsung
    4.8M
    28.43%
  • Xiaomi
    2.6M
    15.16%
  • HUAWEI
    1.2M
    7.14%
  • OPPO
    967K
    5.63%
  • RealMe
    205K
    1.19%
  • Honor
    162K
    0.94%
  • Motorola
    146K
    0.85%
  • LG
    68K
    0.4%
  • OnePlus
    60K
    0.35%
  • Vivo
    50K
    0.29%
  • ZTE
    28K
    0.16%
  • Nokia
    16K
    0.09%
  • TECNO
    6K
    0.03%
  • SONY
    6K
    0.03%
  • Infinix
    5K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    16.1M
    89.03%
  • English
    1.1M
    6.38%
  • Romanian
    167K
    0.92%
  • French
    139K
    0.76%
  • Spanish
    124K
    0.68%
  • Russian
    108K
    0.59%
  • German
    89K
    0.49%
  • Arabic
    70K
    0.38%
  • Ukrainian
    40K
    0.22%
  • Portuguese
    21K
    0.12%
  • Polish
    13K
    0.07%
  • Turkish
    12K
    0.07%
  • Dutch
    8K
    0.04%
  • Traditional Chinese
    5K
    0.03%
  • Hungarian
    5K
    0.03%
  • Greek
    4K
    0.02%
  • Thai
    3K
    0.02%
  • Swedish
    2K
    0.01%
  • Hebrew
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Vietnamese
    1K
    0.01%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Korean
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Japanese
    1K
    0.01%
  • Indonesian
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    14.3M
    6.95%
  • News & Entertainment
    14M
    6.81%
  • Appliances
    13.5M
    6.54%
  • Beauty & Personal Care
    13.4M
    6.52%
  • Games
    13.2M
    6.43%
  • Apps
    12.7M
    6.19%
  • Food & Beverage
    12.4M
    6.03%
  • Household Products
    11.7M
    5.7%
  • Life Services
    11.5M
    5.59%
  • Vehicles & Transportation
    11.2M
    5.46%
  • Business Services
    10.5M
    5.1%
  • Tech & Electronics
    10.4M
    5.07%
  • Sports & Outdoors
    9.6M
    4.67%
  • Education
    9.2M
    4.47%
  • Baby, Kids & Maternity
    9.1M
    4.42%
  • Home Improvement
    8.3M
    4.04%
  • Travel
    7.4M
    3.62%
  • Pets
    6.6M
    3.24%
  • Financial Services
    3.8M
    1.85%
  • E-Commerce
    2.6M
    1.29%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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