TikTok Ad Targeting & Audience in Philippines 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 66.1M Audience.

In October 2024, Ad Targeting in Philippines exceeds 64.7M.

In November 2024, Ad Targeting in Philippines exceeds 66.1M, an increase of +1.3M, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    28.3M
    42.89%
  • FEMALE
    37.7M
    57.11%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    26.3M
    39.84%
  • 25-34
    23.8M
    36.03%
  • 35-44
    8.6M
    13.11%
  • 45-54
    3.9M
    5.95%
  • 55+
    3.3M
    5.08%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.1M
    19.61%
  • OPPO
    6.6M
    18.22%
  • Vivo
    5.3M
    14.77%
  • Samsung
    5.2M
    14.55%
  • RealMe
    4.3M
    11.97%
  • Xiaomi
    2.9M
    8.07%
  • HUAWEI
    1.9M
    5.36%
  • Infinix
    1.4M
    3.85%
  • TECNO
    828K
    2.28%
  • Honor
    186K
    0.51%
  • ITEL
    98K
    0.27%
  • Nokia
    52K
    0.14%
  • Motorola
    45K
    0.12%
  • LG
    43K
    0.12%
  • OnePlus
    28K
    0.08%
  • SONY
    15K
    0.04%
  • ZTE
    8K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    65.8M
    90.6%
  • Spanish
    997K
    1.37%
  • Japanese
    794K
    1.09%
  • Tamil
    696K
    0.96%
  • Traditional Chinese
    378K
    0.52%
  • Italian
    364K
    0.5%
  • Indonesian
    353K
    0.49%
  • Polish
    277K
    0.38%
  • Portuguese
    229K
    0.31%
  • French
    221K
    0.3%
  • Malayalam
    220K
    0.3%
  • Hindi
    208K
    0.29%
  • Korean
    199K
    0.27%
  • Malay
    198K
    0.27%
  • Telugu
    189K
    0.26%
  • Swedish
    155K
    0.21%
  • Arabic
    154K
    0.21%
  • Vietnamese
    138K
    0.19%
  • Dutch
    130K
    0.18%
  • Thai
    118K
    0.16%
  • Kannada
    116K
    0.16%
  • Gujarati
    105K
    0.14%
  • German
    88K
    0.12%
  • Finnish
    88K
    0.12%
  • Turkish
    76K
    0.1%
  • Hungarian
    72K
    0.1%
  • Marathi
    69K
    0.09%
  • Russian
    50K
    0.07%
  • Romanian
    46K
    0.06%
  • Bengali
    38K
    0.05%
  • Czech
    27K
    0.04%
  • Punjabi
    22K
    0.03%
  • Hebrew
    6K
    0.01%
  • Greek
    6K
    0.01%
  • Ukrainian
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    51M
    7.5%
  • Beauty & Personal Care
    49.3M
    7.25%
  • Food & Beverage
    45.9M
    6.74%
  • Apparel & Accessories
    45.8M
    6.73%
  • News & Entertainment
    44.7M
    6.57%
  • Games
    43.2M
    6.35%
  • Tech & Electronics
    41.9M
    6.15%
  • Business Services
    41.7M
    6.13%
  • Household Products
    40.2M
    5.9%
  • Life Services
    40M
    5.87%
  • Baby, Kids & Maternity
    30.7M
    4.51%
  • Home Improvement
    28.2M
    4.15%
  • Appliances
    28.2M
    4.15%
  • Vehicles & Transportation
    27.6M
    4.05%
  • Pets
    25.8M
    3.8%
  • Travel
    25.7M
    3.77%
  • Education
    25.5M
    3.75%
  • Sports & Outdoors
    22M
    3.23%
  • Financial Services
    16.6M
    2.44%
  • E-Commerce
    6.3M
    0.93%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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