TikTok Ad Targeting & Audience in Australia 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Australia. TikTok Ad Targeting in Australia now has more than 10.7M Audience.

In October 2024, Ad Targeting in Australia exceeds 10.5M.

In November 2024, Ad Targeting in Australia exceeds 10.7M, an increase of +204K, and the GDP per capita in Australia is $51.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Australia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    5.9M
    55.71%
  • FEMALE
    4.7M
    44.29%

TikTok Targeting Audience Australia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.9M
    37.05%
  • 25-34
    3.9M
    37.07%
  • 35-44
    1.4M
    13.52%
  • 45-54
    780K
    7.25%
  • 55+
    547K
    5.09%

TikTok Targeting Audience Australia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.3M
    76.66%
  • Samsung
    1M
    18.35%
  • OPPO
    156K
    2.75%
  • Xiaomi
    32K
    0.56%
  • Vivo
    20K
    0.35%
  • HUAWEI
    18K
    0.32%
  • Motorola
    17K
    0.3%
  • Nokia
    12K
    0.21%
  • RealMe
    9K
    0.16%
  • OnePlus
    7K
    0.12%
  • LG
    2K
    0.04%
  • Infinix
    2K
    0.04%
  • Honor
    2K
    0.04%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • SONY
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Australia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    10.4M
    87.25%
  • Spanish
    173K
    1.44%
  • Arabic
    159K
    1.32%
  • Vietnamese
    99K
    0.82%
  • Hindi
    97K
    0.81%
  • Tamil
    96K
    0.8%
  • Japanese
    89K
    0.74%
  • Indonesian
    72K
    0.6%
  • Traditional Chinese
    70K
    0.58%
  • French
    68K
    0.57%
  • Italian
    61K
    0.51%
  • Thai
    57K
    0.47%
  • Portuguese
    56K
    0.47%
  • Punjabi
    48K
    0.4%
  • German
    33K
    0.27%
  • Malayalam
    32K
    0.27%
  • Malay
    32K
    0.27%
  • Russian
    30K
    0.25%
  • Dutch
    29K
    0.24%
  • Korean
    28K
    0.23%
  • Telugu
    27K
    0.22%
  • Swedish
    23K
    0.19%
  • Turkish
    22K
    0.18%
  • Polish
    20K
    0.17%
  • Gujarati
    18K
    0.15%
  • Kannada
    14K
    0.12%
  • Finnish
    14K
    0.12%
  • Bengali
    11K
    0.09%
  • Marathi
    10K
    0.08%
  • Hungarian
    10K
    0.08%
  • Greek
    10K
    0.08%
  • Romanian
    7K
    0.06%
  • Hebrew
    6K
    0.05%
  • Ukrainian
    4K
    0.03%
  • Czech
    4K
    0.03%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Australia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8M
    6.63%
  • News & Entertainment
    7.7M
    6.34%
  • Food & Beverage
    7.5M
    6.17%
  • Beauty & Personal Care
    7.4M
    6.08%
  • Business Services
    7.2M
    5.92%
  • Games
    7.2M
    5.91%
  • Apparel & Accessories
    6.8M
    5.65%
  • Life Services
    6.7M
    5.56%
  • Household Products
    6.5M
    5.4%
  • Tech & Electronics
    6.4M
    5.32%
  • Travel
    6.3M
    5.18%
  • Home Improvement
    6M
    4.94%
  • Appliances
    5.7M
    4.76%
  • Vehicles & Transportation
    5.6M
    4.63%
  • Education
    5.4M
    4.47%
  • Financial Services
    5.2M
    4.32%
  • Pets
    5M
    4.11%
  • Sports & Outdoors
    4.5M
    3.7%
  • Baby, Kids & Maternity
    4.1M
    3.42%
  • E-Commerce
    1.8M
    1.49%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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