TikTok Ad Targeting & Audience in Korea 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Korea. TikTok Ad Targeting in Korea now has more than 7.7M Audience.

In October 2024, Ad Targeting in Korea exceeds 7.7M.

In November 2024, Ad Targeting in Korea exceeds 7.7M, an increase of +53K, and the GDP per capita in Korea is $31.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Korea Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    3.9M
    50.89%
  • FEMALE
    3.8M
    49.11%

TikTok Targeting Audience Korea Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.4M
    31.06%
  • 25-34
    2.3M
    29.94%
  • 35-44
    1.2M
    16.32%
  • 45-54
    956K
    12.3%
  • 55+
    806K
    10.37%

TikTok Targeting Audience Korea Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    2.3M
    56.63%
  • Apple
    1.6M
    39.6%
  • LG
    51K
    1.23%
  • Xiaomi
    35K
    0.85%
  • OPPO
    30K
    0.72%
  • Vivo
    16K
    0.39%
  • RealMe
    6K
    0.14%
  • HUAWEI
    5K
    0.12%
  • TECNO
    2K
    0.05%
  • Infinix
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • SONY
    1K
    0.02%
  • OnePlus
    1K
    0.02%
  • Nokia
    1K
    0.02%
  • Motorola
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Honor
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Korea Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Korean
    6.3M
    74.43%
  • English
    859K
    10.06%
  • Vietnamese
    400K
    4.69%
  • Thai
    249K
    2.92%
  • Russian
    190K
    2.23%
  • Japanese
    129K
    1.51%
  • Indonesian
    92K
    1.08%
  • Traditional Chinese
    62K
    0.73%
  • Spanish
    33K
    0.39%
  • Hindi
    23K
    0.27%
  • Arabic
    19K
    0.22%
  • Malay
    17K
    0.2%
  • French
    14K
    0.16%
  • Portuguese
    11K
    0.13%
  • Tamil
    9K
    0.11%
  • Italian
    9K
    0.11%
  • Turkish
    8K
    0.09%
  • German
    6K
    0.07%
  • Swedish
    5K
    0.06%
  • Malayalam
    5K
    0.06%
  • Bengali
    5K
    0.06%
  • Telugu
    4K
    0.05%
  • Polish
    4K
    0.05%
  • Finnish
    4K
    0.05%
  • Marathi
    3K
    0.04%
  • Gujarati
    3K
    0.04%
  • Dutch
    3K
    0.04%
  • Romanian
    2K
    0.02%
  • Punjabi
    2K
    0.02%
  • Kannada
    2K
    0.02%
  • Hungarian
    2K
    0.02%
  • Ukrainian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Korea Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    5.4M
    9.15%
  • Games
    5.3M
    9.01%
  • News & Entertainment
    5.1M
    8.78%
  • Beauty & Personal Care
    4.4M
    7.51%
  • Business Services
    4.2M
    7.13%
  • Apparel & Accessories
    4.1M
    7.07%
  • Food & Beverage
    3.7M
    6.37%
  • Life Services
    3.7M
    6.32%
  • Tech & Electronics
    3.5M
    6.07%
  • Household Products
    2.6M
    4.51%
  • Education
    2.4M
    4.17%
  • Vehicles & Transportation
    2.4M
    4.09%
  • Appliances
    2.3M
    4.03%
  • Sports & Outdoors
    2M
    3.38%
  • Home Improvement
    1.9M
    3.36%
  • Travel
    1.7M
    2.98%
  • Financial Services
    1.7M
    2.96%
  • Pets
    904K
    1.53%
  • Baby, Kids & Maternity
    579K
    0.98%
  • E-Commerce
    367K
    0.62%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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