TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 56.5M Audience.

In April 2025, Ad Targeting in Vietnam exceeds 83.9M.

In May 2025, Ad Targeting in Vietnam exceeds 56.5M, an increase of -27.4M, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    26.1M
    46.25%
  • FEMALE
    30.3M
    53.75%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25.2M
    44.59%
  • 25-34
    21.3M
    37.75%
  • 35-44
    6.3M
    11.17%
  • 45-54
    2.3M
    4.12%
  • 55+
    1.3M
    2.37%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    19.7M
    37.49%
  • Samsung
    13.6M
    25.91%
  • OPPO
    10.2M
    19.45%
  • Xiaomi
    3.6M
    6.9%
  • Vivo
    3M
    5.81%
  • RealMe
    1.3M
    2.58%
  • HUAWEI
    375K
    0.71%
  • Nokia
    250K
    0.48%
  • LG
    90K
    0.17%
  • SONY
    77K
    0.15%
  • TECNO
    59K
    0.11%
  • ITEL
    54K
    0.1%
  • Motorola
    26K
    0.05%
  • Honor
    25K
    0.05%
  • OnePlus
    16K
    0.03%
  • ZTE
    4K
    0.01%
  • Infinix
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    55.3M
    98.51%
  • English
    727K
    1.29%
  • Korean
    18K
    0.03%
  • Thai
    17K
    0.03%
  • Traditional Chinese
    16K
    0.03%
  • Japanese
    10K
    0.02%
  • French
    5K
    0.01%
  • Indonesian
    4K
    0.01%
  • German
    4K
    0.01%
  • Russian
    3K
    0.01%
  • Spanish
    2K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Portuguese
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Italian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%
  • Arabic
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    53.6M
    6.56%
  • News & Entertainment
    52M
    6.37%
  • Beauty & Personal Care
    52M
    6.37%
  • Games
    51.9M
    6.35%
  • Apps
    51.7M
    6.34%
  • Travel
    49.6M
    6.08%
  • Appliances
    47.9M
    5.87%
  • Vehicles & Transportation
    46.2M
    5.66%
  • Business Services
    45.6M
    5.58%
  • Food & Beverage
    45.5M
    5.57%
  • Household Products
    43.8M
    5.36%
  • Sports & Outdoors
    43.6M
    5.33%
  • Life Services
    42.6M
    5.22%
  • Tech & Electronics
    41.5M
    5.08%
  • Baby, Kids & Maternity
    40.9M
    5.01%
  • Home Improvement
    37.5M
    4.6%
  • Education
    26.4M
    3.24%
  • Pets
    23.1M
    2.83%
  • Financial Services
    11.8M
    1.45%
  • E-Commerce
    9.3M
    1.14%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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