TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: December 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 78.3M Audience.

In November 2024, Ad Targeting in Vietnam exceeds 77.2M.

In December 2024, Ad Targeting in Vietnam exceeds 78.3M, an increase of +1.1M, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    43.1M
    55.06%
  • FEMALE
    35.2M
    44.94%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    28.3M
    36.16%
  • 25-34
    29.1M
    37.23%
  • 35-44
    12.4M
    15.87%
  • 45-54
    4.9M
    6.36%
  • 55+
    3.4M
    4.37%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    25.5M
    45.1%
  • Samsung
    13.3M
    23.54%
  • OPPO
    9.8M
    17.4%
  • Xiaomi
    3M
    5.46%
  • Vivo
    2.9M
    5.2%
  • RealMe
    1.1M
    2.11%
  • Nokia
    185K
    0.33%
  • HUAWEI
    176K
    0.31%
  • LG
    96K
    0.17%
  • TECNO
    65K
    0.11%
  • SONY
    59K
    0.1%
  • Motorola
    34K
    0.06%
  • ITEL
    24K
    0.04%
  • Honor
    14K
    0.02%
  • OnePlus
    11K
    0.02%
  • ZTE
    5K
    0.01%
  • Infinix
    5K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    77M
    90.87%
  • English
    5M
    5.95%
  • Traditional Chinese
    557K
    0.66%
  • Spanish
    231K
    0.27%
  • Japanese
    207K
    0.24%
  • Thai
    200K
    0.24%
  • Korean
    184K
    0.22%
  • Portuguese
    180K
    0.21%
  • French
    141K
    0.17%
  • Italian
    112K
    0.13%
  • Swedish
    87K
    0.1%
  • Tamil
    77K
    0.09%
  • Indonesian
    72K
    0.08%
  • Hindi
    66K
    0.08%
  • Dutch
    58K
    0.07%
  • Malay
    56K
    0.07%
  • Arabic
    53K
    0.06%
  • Hungarian
    45K
    0.05%
  • Malayalam
    44K
    0.05%
  • German
    44K
    0.05%
  • Finnish
    42K
    0.05%
  • Polish
    41K
    0.05%
  • Russian
    34K
    0.04%
  • Turkish
    25K
    0.03%
  • Telugu
    25K
    0.03%
  • Romanian
    21K
    0.02%
  • Marathi
    18K
    0.02%
  • Czech
    18K
    0.02%
  • Gujarati
    17K
    0.02%
  • Bengali
    13K
    0.02%
  • Kannada
    11K
    0.01%
  • Ukrainian
    6K
    0.01%
  • Punjabi
    5K
    0.01%
  • Hebrew
    5K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    59.3M
    6.78%
  • Beauty & Personal Care
    59.2M
    6.76%
  • Apparel & Accessories
    57.7M
    6.59%
  • Food & Beverage
    57.5M
    6.57%
  • Household Products
    55.5M
    6.34%
  • News & Entertainment
    55.2M
    6.31%
  • Tech & Electronics
    55M
    6.28%
  • Games
    52.4M
    5.99%
  • Business Services
    51.1M
    5.84%
  • Life Services
    48.4M
    5.53%
  • Home Improvement
    48.4M
    5.53%
  • Appliances
    45.2M
    5.16%
  • Baby, Kids & Maternity
    42.1M
    4.81%
  • Vehicles & Transportation
    40.4M
    4.61%
  • Education
    35.8M
    4.09%
  • Sports & Outdoors
    34M
    3.88%
  • Travel
    24.2M
    2.77%
  • E-Commerce
    19.4M
    2.21%
  • Financial Services
    17.6M
    2.02%
  • Pets
    16.8M
    1.92%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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