TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 13.4M Audience.

In October 2024, Ad Targeting in Canada exceeds 13.4M.

In November 2024, Ad Targeting in Canada exceeds 13.4M, an increase of -17K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.3M
    54.54%
  • FEMALE
    6.1M
    45.46%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.2M
    24.26%
  • 25-34
    4.9M
    36.8%
  • 35-44
    2.5M
    18.84%
  • 45-54
    1.4M
    11.06%
  • 55+
    1.2M
    9.04%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.7M
    68.61%
  • Samsung
    1.7M
    25.73%
  • Motorola
    97K
    1.4%
  • HUAWEI
    67K
    0.96%
  • Xiaomi
    64K
    0.92%
  • LG
    57K
    0.82%
  • OPPO
    24K
    0.35%
  • OnePlus
    18K
    0.26%
  • TECNO
    17K
    0.24%
  • Infinix
    12K
    0.17%
  • Vivo
    11K
    0.16%
  • RealMe
    7K
    0.1%
  • Honor
    6K
    0.09%
  • ZTE
    4K
    0.06%
  • Nokia
    3K
    0.04%
  • ITEL
    3K
    0.04%
  • Zen Admire Unity
    1K
    0.01%
  • SONY
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    11.5M
    71.54%
  • French
    2.2M
    14.11%
  • Spanish
    658K
    4.07%
  • Arabic
    297K
    1.84%
  • Punjabi
    150K
    0.93%
  • Hindi
    142K
    0.88%
  • Russian
    101K
    0.63%
  • Tamil
    100K
    0.62%
  • Japanese
    89K
    0.55%
  • Portuguese
    83K
    0.51%
  • Italian
    76K
    0.47%
  • Traditional Chinese
    68K
    0.42%
  • Vietnamese
    51K
    0.32%
  • Ukrainian
    39K
    0.24%
  • Turkish
    36K
    0.22%
  • Dutch
    36K
    0.22%
  • Malayalam
    35K
    0.22%
  • German
    34K
    0.21%
  • Telugu
    33K
    0.2%
  • Indonesian
    28K
    0.17%
  • Polish
    27K
    0.17%
  • Korean
    27K
    0.17%
  • Malay
    26K
    0.16%
  • Gujarati
    25K
    0.15%
  • Swedish
    22K
    0.14%
  • Hungarian
    19K
    0.12%
  • Kannada
    18K
    0.11%
  • Finnish
    18K
    0.11%
  • Bengali
    16K
    0.1%
  • Thai
    15K
    0.09%
  • Romanian
    13K
    0.08%
  • Marathi
    13K
    0.08%
  • Greek
    7K
    0.04%
  • Hebrew
    6K
    0.04%
  • Czech
    6K
    0.04%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    9.2M
    6.61%
  • News & Entertainment
    8.9M
    6.38%
  • Food & Beverage
    8.7M
    6.24%
  • Games
    8.7M
    6.2%
  • Business Services
    8.3M
    5.91%
  • Beauty & Personal Care
    8.1M
    5.82%
  • Apparel & Accessories
    8M
    5.71%
  • Vehicles & Transportation
    7.4M
    5.34%
  • Life Services
    7.3M
    5.26%
  • Home Improvement
    7.3M
    5.2%
  • Household Products
    7.1M
    5.11%
  • Travel
    7M
    5.01%
  • Tech & Electronics
    6.8M
    4.84%
  • Financial Services
    6.6M
    4.76%
  • Appliances
    5.7M
    4.09%
  • Pets
    5.6M
    4.05%
  • E-Commerce
    5.4M
    3.87%
  • Sports & Outdoors
    5.1M
    3.67%
  • Education
    4.5M
    3.23%
  • Baby, Kids & Maternity
    3.7M
    2.69%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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