TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: December 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 13.4M Audience.

In November 2024, Ad Targeting in Canada exceeds 13.4M.

In December 2024, Ad Targeting in Canada exceeds 13.4M, an increase of +17K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.3M
    54.62%
  • FEMALE
    6.1M
    45.38%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.2M
    24.23%
  • 25-34
    4.9M
    36.88%
  • 35-44
    2.5M
    18.81%
  • 45-54
    1.4M
    10.88%
  • 55+
    1.2M
    9.19%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.6M
    68.55%
  • Samsung
    1.7M
    25.6%
  • Motorola
    96K
    1.42%
  • HUAWEI
    68K
    1.01%
  • Xiaomi
    61K
    0.9%
  • LG
    55K
    0.81%
  • OPPO
    25K
    0.37%
  • TECNO
    21K
    0.31%
  • OnePlus
    15K
    0.22%
  • Infinix
    14K
    0.21%
  • Vivo
    11K
    0.16%
  • RealMe
    7K
    0.1%
  • Honor
    7K
    0.1%
  • ITEL
    5K
    0.07%
  • ZTE
    4K
    0.06%
  • Nokia
    3K
    0.04%
  • Zen Admire Unity
    1K
    0.01%
  • SONY
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    11.5M
    71.8%
  • French
    2.2M
    14.15%
  • Spanish
    645K
    4.01%
  • Arabic
    299K
    1.86%
  • Punjabi
    148K
    0.92%
  • Hindi
    132K
    0.82%
  • Russian
    104K
    0.65%
  • Tamil
    100K
    0.62%
  • Portuguese
    79K
    0.49%
  • Japanese
    78K
    0.48%
  • Italian
    71K
    0.44%
  • Traditional Chinese
    67K
    0.42%
  • Vietnamese
    49K
    0.3%
  • Ukrainian
    39K
    0.24%
  • Turkish
    38K
    0.24%
  • Malayalam
    35K
    0.22%
  • German
    34K
    0.21%
  • Telugu
    33K
    0.21%
  • Dutch
    32K
    0.2%
  • Polish
    28K
    0.17%
  • Indonesian
    28K
    0.17%
  • Korean
    26K
    0.16%
  • Gujarati
    26K
    0.16%
  • Malay
    24K
    0.15%
  • Swedish
    21K
    0.13%
  • Hungarian
    19K
    0.12%
  • Finnish
    17K
    0.11%
  • Kannada
    16K
    0.1%
  • Bengali
    16K
    0.1%
  • Thai
    13K
    0.08%
  • Romanian
    12K
    0.07%
  • Marathi
    11K
    0.07%
  • Hebrew
    7K
    0.04%
  • Greek
    6K
    0.04%
  • Czech
    4K
    0.02%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    9M
    6.49%
  • News & Entertainment
    8.7M
    6.28%
  • Games
    8.6M
    6.21%
  • Food & Beverage
    8.4M
    6.03%
  • Business Services
    8.1M
    5.83%
  • Beauty & Personal Care
    7.9M
    5.72%
  • Apparel & Accessories
    7.9M
    5.67%
  • Life Services
    7.7M
    5.55%
  • Vehicles & Transportation
    7.4M
    5.34%
  • Home Improvement
    7.1M
    5.16%
  • Household Products
    7M
    5.08%
  • Tech & Electronics
    6.9M
    4.97%
  • Travel
    6.6M
    4.74%
  • Financial Services
    6.5M
    4.7%
  • Pets
    6.2M
    4.48%
  • Appliances
    6M
    4.32%
  • E-Commerce
    5.6M
    4.04%
  • Sports & Outdoors
    4.9M
    3.56%
  • Baby, Kids & Maternity
    4M
    2.92%
  • Education
    4M
    2.91%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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