TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 10.3M Audience.

In April 2025, Ad Targeting in Canada exceeds 17.5M.

In May 2025, Ad Targeting in Canada exceeds 10.3M, an increase of -7.2M, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    4.6M
    45.21%
  • FEMALE
    5.6M
    54.79%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.1M
    21.32%
  • 25-34
    3.9M
    38.31%
  • 35-44
    2.1M
    20.73%
  • 45-54
    1.2M
    12.08%
  • 55+
    778K
    7.55%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.5M
    69.98%
  • Samsung
    2.3M
    24.94%
  • HUAWEI
    134K
    1.44%
  • LG
    129K
    1.38%
  • Motorola
    106K
    1.14%
  • Xiaomi
    36K
    0.39%
  • OnePlus
    26K
    0.28%
  • OPPO
    12K
    0.13%
  • Vivo
    7K
    0.08%
  • RealMe
    5K
    0.05%
  • Honor
    4K
    0.04%
  • ZTE
    3K
    0.03%
  • TECNO
    3K
    0.03%
  • SONY
    2K
    0.02%
  • Nokia
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    8.4M
    82.69%
  • French
    1.5M
    14.66%
  • Spanish
    133K
    1.29%
  • Arabic
    28K
    0.27%
  • Russian
    20K
    0.19%
  • Traditional Chinese
    11K
    0.11%
  • Vietnamese
    9K
    0.09%
  • Portuguese
    9K
    0.09%
  • Ukrainian
    7K
    0.07%
  • Turkish
    7K
    0.07%
  • Japanese
    7K
    0.07%
  • Korean
    4K
    0.04%
  • Italian
    4K
    0.04%
  • German
    4K
    0.04%
  • Thai
    3K
    0.03%
  • Romanian
    2K
    0.02%
  • Polish
    2K
    0.02%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Swedish
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Indonesian
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Dutch
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    7.7M
    6.23%
  • Beauty & Personal Care
    7.5M
    6.08%
  • News & Entertainment
    7.5M
    6.05%
  • Games
    7.3M
    5.88%
  • Life Services
    7.1M
    5.78%
  • Food & Beverage
    7.1M
    5.76%
  • Vehicles & Transportation
    7M
    5.69%
  • Household Products
    7M
    5.67%
  • Apps
    6.9M
    5.57%
  • Sports & Outdoors
    6.7M
    5.47%
  • Business Services
    6.6M
    5.37%
  • Appliances
    6.5M
    5.26%
  • Home Improvement
    6.1M
    4.92%
  • Education
    6M
    4.84%
  • Baby, Kids & Maternity
    5.6M
    4.54%
  • Tech & Electronics
    5.1M
    4.11%
  • Pets
    4.8M
    3.92%
  • Travel
    4.7M
    3.81%
  • Financial Services
    4.4M
    3.58%
  • E-Commerce
    1.8M
    1.47%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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