TikTok Ad Targeting & Audience in Belgium 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Belgium. TikTok Ad Targeting in Belgium now has more than 3.6M Audience.

In April 2025, Ad Targeting in Belgium exceeds 4.3M.

In May 2025, Ad Targeting in Belgium exceeds 3.6M, an increase of -680K, and the GDP per capita in Belgium is $44.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Belgium Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.7M
    46.32%
  • FEMALE
    1.9M
    53.68%

TikTok Targeting Audience Belgium Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    1.7M
    46.13%
  • 25-34
    944K
    25.62%
  • 35-44
    566K
    15.36%
  • 45-54
    286K
    7.76%
  • 55+
    188K
    5.1%

TikTok Targeting Audience Belgium Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.8M
    52.11%
  • Samsung
    1.1M
    32.31%
  • Xiaomi
    215K
    6.16%
  • HUAWEI
    152K
    4.35%
  • OPPO
    57K
    1.63%
  • OnePlus
    47K
    1.35%
  • Motorola
    33K
    0.95%
  • Nokia
    11K
    0.32%
  • RealMe
    7K
    0.2%
  • Honor
    7K
    0.2%
  • LG
    4K
    0.11%
  • SONY
    3K
    0.09%
  • Vivo
    2K
    0.06%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • TECNO
    1K
    0.03%
  • Infinix
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Belgium Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    1.5M
    41.36%
  • Dutch
    1.3M
    36.76%
  • English
    435K
    11.78%
  • Romanian
    74K
    2%
  • Turkish
    55K
    1.49%
  • Arabic
    44K
    1.19%
  • Russian
    37K
    1%
  • Spanish
    32K
    0.87%
  • Polish
    30K
    0.81%
  • Portuguese
    24K
    0.65%
  • German
    19K
    0.51%
  • Italian
    14K
    0.38%
  • Ukrainian
    12K
    0.33%
  • Thai
    3K
    0.08%
  • Hungarian
    3K
    0.08%
  • Greek
    2K
    0.05%
  • Vietnamese
    1K
    0.03%
  • Traditional Chinese
    1K
    0.03%
  • Telugu
    1K
    0.03%
  • Tamil
    1K
    0.03%
  • Swedish
    1K
    0.03%
  • Rajasthani
    1K
    0.03%
  • Punjabi
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Marathi
    1K
    0.03%
  • Malayalam
    1K
    0.03%
  • Malay
    1K
    0.03%
  • Korean
    1K
    0.03%
  • Kannada
    1K
    0.03%
  • Japanese
    1K
    0.03%
  • Indonesian
    1K
    0.03%
  • Hindi
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Gujarati
    1K
    0.03%
  • Finnish
    1K
    0.03%
  • Czech
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Belgium Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    2.9M
    6.55%
  • News & Entertainment
    2.8M
    6.28%
  • Beauty & Personal Care
    2.8M
    6.28%
  • Games
    2.8M
    6.2%
  • Food & Beverage
    2.7M
    6.07%
  • Household Products
    2.6M
    5.84%
  • Life Services
    2.6M
    5.82%
  • Appliances
    2.5M
    5.55%
  • Sports & Outdoors
    2.5M
    5.53%
  • Vehicles & Transportation
    2.3M
    5.25%
  • Baby, Kids & Maternity
    2.3M
    5.21%
  • Apps
    2.2M
    5.04%
  • Tech & Electronics
    2.2M
    4.97%
  • Home Improvement
    2.2M
    4.94%
  • Business Services
    2.2M
    4.9%
  • Education
    2.1M
    4.8%
  • Travel
    2M
    4.47%
  • Pets
    1.4M
    3.2%
  • Financial Services
    1M
    2.32%
  • E-Commerce
    351K
    0.77%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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