TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 34.4M Audience.

In April 2025, Ad Targeting in Turkey exceeds 45.4M.

In May 2025, Ad Targeting in Turkey exceeds 34.4M, an increase of -11M, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    21.6M
    62.97%
  • FEMALE
    12.7M
    37.03%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    14.1M
    41.06%
  • 25-34
    11.3M
    33%
  • 35-44
    5.7M
    16.57%
  • 45-54
    2M
    6.09%
  • 55+
    1.1M
    3.28%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    10.5M
    33.48%
  • Xiaomi
    8.2M
    26.09%
  • Apple
    7M
    22.41%
  • HUAWEI
    2.7M
    8.61%
  • OPPO
    1.5M
    5.04%
  • Infinix
    309K
    0.98%
  • RealMe
    287K
    0.91%
  • TECNO
    215K
    0.68%
  • Honor
    186K
    0.59%
  • LG
    143K
    0.45%
  • Vivo
    120K
    0.38%
  • SONY
    35K
    0.11%
  • OnePlus
    24K
    0.08%
  • ITEL
    20K
    0.06%
  • Nokia
    19K
    0.06%
  • Motorola
    12K
    0.04%
  • ZTE
    6K
    0.02%
  • Discovery
    2K
    0.01%
  • Zen Admire Unity
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    29.5M
    86.25%
  • Arabic
    3.1M
    9.05%
  • English
    1M
    2.92%
  • Russian
    286K
    0.83%
  • German
    122K
    0.36%
  • French
    85K
    0.25%
  • Dutch
    19K
    0.06%
  • Polish
    13K
    0.04%
  • Indonesian
    11K
    0.03%
  • Romanian
    10K
    0.03%
  • Spanish
    8K
    0.02%
  • Hebrew
    7K
    0.02%
  • Ukrainian
    6K
    0.02%
  • Swedish
    5K
    0.01%
  • Portuguese
    4K
    0.01%
  • Japanese
    4K
    0.01%
  • Italian
    3K
    0.01%
  • Thai
    2K
    0.01%
  • Korean
    2K
    0.01%
  • Hungarian
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Vietnamese
    1K
    0%
  • Traditional Chinese
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hindi
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    31.2M
    7.03%
  • Apps
    30.8M
    6.94%
  • Apparel & Accessories
    30.5M
    6.85%
  • Food & Beverage
    30.3M
    6.81%
  • Beauty & Personal Care
    29.5M
    6.62%
  • Games
    28.9M
    6.49%
  • Business Services
    28.5M
    6.4%
  • Life Services
    28.2M
    6.33%
  • Vehicles & Transportation
    27.4M
    6.17%
  • Household Products
    25.4M
    5.72%
  • Appliances
    23M
    5.19%
  • Travel
    20.9M
    4.71%
  • Tech & Electronics
    19.6M
    4.41%
  • Education
    18.5M
    4.15%
  • Home Improvement
    17.1M
    3.86%
  • Sports & Outdoors
    16.8M
    3.78%
  • Baby, Kids & Maternity
    15.9M
    3.58%
  • Pets
    14M
    3.15%
  • Financial Services
    4.7M
    1.06%
  • E-Commerce
    3.2M
    0.73%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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