TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 91M Audience.

In October 2024, Ad Targeting in Mexico exceeds 89.6M.

In November 2024, Ad Targeting in Mexico exceeds 91M, an increase of +1.4M, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    51.1M
    56.19%
  • FEMALE
    39.8M
    43.81%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.5M
    33.61%
  • 25-34
    35.7M
    39.25%
  • 35-44
    12.8M
    14.16%
  • 45-54
    6.7M
    7.44%
  • 55+
    5M
    5.54%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13.7M
    26.47%
  • Samsung
    12.9M
    24.88%
  • Motorola
    9.3M
    17.93%
  • Xiaomi
    5.3M
    10.38%
  • OPPO
    4.1M
    7.97%
  • HUAWEI
    3.3M
    6.35%
  • ZTE
    832K
    1.6%
  • Honor
    739K
    1.42%
  • Vivo
    587K
    1.13%
  • LG
    365K
    0.7%
  • RealMe
    278K
    0.53%
  • OnePlus
    191K
    0.37%
  • Nokia
    96K
    0.18%
  • SONY
    22K
    0.04%
  • TECNO
    8K
    0.02%
  • Infinix
    8K
    0.02%
  • ITEL
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    89.9M
    87.46%
  • English
    9M
    8.81%
  • Portuguese
    603K
    0.59%
  • Italian
    510K
    0.5%
  • Japanese
    455K
    0.44%
  • French
    453K
    0.44%
  • Traditional Chinese
    285K
    0.28%
  • Tamil
    214K
    0.21%
  • Korean
    139K
    0.14%
  • Swedish
    86K
    0.08%
  • German
    85K
    0.08%
  • Malayalam
    82K
    0.08%
  • Malay
    76K
    0.07%
  • Telugu
    69K
    0.07%
  • Arabic
    68K
    0.07%
  • Dutch
    67K
    0.07%
  • Turkish
    66K
    0.06%
  • Finnish
    66K
    0.06%
  • Polish
    63K
    0.06%
  • Vietnamese
    62K
    0.06%
  • Hindi
    54K
    0.05%
  • Indonesian
    48K
    0.05%
  • Hungarian
    44K
    0.04%
  • Russian
    41K
    0.04%
  • Kannada
    41K
    0.04%
  • Marathi
    30K
    0.03%
  • Thai
    25K
    0.02%
  • Romanian
    23K
    0.02%
  • Gujarati
    20K
    0.02%
  • Czech
    17K
    0.02%
  • Bengali
    13K
    0.01%
  • Punjabi
    12K
    0.01%
  • Hebrew
    5K
    0%
  • Ukrainian
    4K
    0%
  • Greek
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Food & Beverage
    63.3M
    6.62%
  • News & Entertainment
    61.7M
    6.46%
  • Apps
    59.3M
    6.2%
  • Beauty & Personal Care
    57.6M
    6.03%
  • Apparel & Accessories
    56.7M
    5.93%
  • Life Services
    55M
    5.75%
  • Games
    54.1M
    5.66%
  • Tech & Electronics
    53.3M
    5.57%
  • Business Services
    50.3M
    5.26%
  • Vehicles & Transportation
    48.4M
    5.06%
  • Travel
    47.8M
    5%
  • Household Products
    45.6M
    4.78%
  • Financial Services
    44.1M
    4.62%
  • Home Improvement
    44M
    4.6%
  • E-Commerce
    43.5M
    4.55%
  • Education
    42.2M
    4.42%
  • Pets
    39.6M
    4.14%
  • Baby, Kids & Maternity
    37.2M
    3.89%
  • Appliances
    34M
    3.56%
  • Sports & Outdoors
    18.3M
    1.91%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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