TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 42.4M Audience.

In April 2025, Ad Targeting in Mexico exceeds 99.4M.

In May 2025, Ad Targeting in Mexico exceeds 42.4M, an increase of -56.9M, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    18.6M
    44.02%
  • FEMALE
    23.7M
    55.98%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.5M
    24.91%
  • 25-34
    17.9M
    42.17%
  • 35-44
    8.3M
    19.7%
  • 45-54
    3.7M
    8.73%
  • 55+
    1.9M
    4.49%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    10.5M
    26.83%
  • Motorola
    8M
    20.58%
  • Apple
    6.9M
    17.73%
  • HUAWEI
    4.5M
    11.61%
  • Xiaomi
    4.1M
    10.6%
  • OPPO
    1.9M
    4.84%
  • ZTE
    1.2M
    3.13%
  • LG
    582K
    1.48%
  • Honor
    423K
    1.08%
  • Vivo
    296K
    0.75%
  • RealMe
    218K
    0.55%
  • OnePlus
    150K
    0.38%
  • Nokia
    100K
    0.25%
  • SONY
    56K
    0.14%
  • TECNO
    9K
    0.02%
  • Infinix
    4K
    0.01%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    41.5M
    97.97%
  • English
    788K
    1.86%
  • French
    15K
    0.04%
  • Portuguese
    8K
    0.02%
  • German
    5K
    0.01%
  • Italian
    4K
    0.01%
  • Russian
    3K
    0.01%
  • Japanese
    3K
    0.01%
  • Korean
    2K
    0%
  • Vietnamese
    1K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Traditional Chinese
    1K
    0%
  • Thai
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Indonesian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%
  • Arabic
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    30M
    6.15%
  • News & Entertainment
    29.7M
    6.08%
  • Apparel & Accessories
    29.6M
    6.07%
  • Appliances
    28.6M
    5.86%
  • Sports & Outdoors
    28.2M
    5.78%
  • Household Products
    28.1M
    5.76%
  • Games
    27.9M
    5.7%
  • Vehicles & Transportation
    27.2M
    5.58%
  • Baby, Kids & Maternity
    26.9M
    5.52%
  • Apps
    26.9M
    5.51%
  • Food & Beverage
    26.7M
    5.48%
  • Life Services
    25.9M
    5.31%
  • Business Services
    24.3M
    4.97%
  • Tech & Electronics
    23.9M
    4.91%
  • Education
    23.8M
    4.88%
  • Home Improvement
    22.3M
    4.57%
  • Pets
    20.6M
    4.22%
  • Travel
    17.2M
    3.52%
  • E-Commerce
    14.6M
    2.99%
  • Financial Services
    5.5M
    1.13%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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