TikTok Ad Targeting & Audience in United Kingdom 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 19.6M Audience.

In April 2025, Ad Targeting in United Kingdom exceeds 28.3M.

In May 2025, Ad Targeting in United Kingdom exceeds 19.6M, an increase of -8.6M, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9M
    46.21%
  • FEMALE
    10.5M
    53.79%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    5M
    32.8%
  • 25-34
    2.7M
    17.66%
  • 35-44
    4M
    25.79%
  • 45-54
    2.2M
    14.22%
  • 55+
    1.4M
    9.53%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    12.2M
    67.41%
  • Samsung
    4.5M
    24.86%
  • HUAWEI
    501K
    2.77%
  • Xiaomi
    229K
    1.27%
  • OPPO
    220K
    1.22%
  • Motorola
    135K
    0.75%
  • OnePlus
    85K
    0.47%
  • Honor
    72K
    0.4%
  • SONY
    57K
    0.31%
  • Nokia
    50K
    0.28%
  • RealMe
    15K
    0.08%
  • Vivo
    12K
    0.07%
  • LG
    7K
    0.04%
  • Infinix
    7K
    0.04%
  • TECNO
    5K
    0.03%
  • ZTE
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    18.8M
    96.01%
  • Romanian
    230K
    1.17%
  • Polish
    136K
    0.69%
  • Russian
    67K
    0.34%
  • Arabic
    58K
    0.3%
  • Spanish
    57K
    0.29%
  • Portuguese
    39K
    0.2%
  • Turkish
    33K
    0.17%
  • Italian
    26K
    0.13%
  • Ukrainian
    20K
    0.1%
  • French
    18K
    0.09%
  • Hungarian
    14K
    0.07%
  • Greek
    10K
    0.05%
  • Vietnamese
    8K
    0.04%
  • German
    8K
    0.04%
  • Czech
    8K
    0.04%
  • Traditional Chinese
    7K
    0.04%
  • Thai
    6K
    0.03%
  • Hebrew
    5K
    0.03%
  • Swedish
    4K
    0.02%
  • Indonesian
    4K
    0.02%
  • Dutch
    4K
    0.02%
  • Japanese
    2K
    0.01%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Korean
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    15.6M
    6.28%
  • Beauty & Personal Care
    15.4M
    6.17%
  • Games
    15.2M
    6.13%
  • News & Entertainment
    15.2M
    6.12%
  • Sports & Outdoors
    14.8M
    5.94%
  • Food & Beverage
    14.6M
    5.89%
  • Appliances
    14.3M
    5.75%
  • Household Products
    14.3M
    5.74%
  • Vehicles & Transportation
    14.2M
    5.71%
  • Apps
    14.1M
    5.65%
  • Education
    13.5M
    5.43%
  • Home Improvement
    13M
    5.22%
  • Travel
    12.5M
    5.02%
  • Baby, Kids & Maternity
    12.3M
    4.94%
  • Tech & Electronics
    12.2M
    4.9%
  • Business Services
    12.1M
    4.87%
  • Pets
    9.4M
    3.78%
  • E-Commerce
    5.8M
    2.37%
  • Life Services
    5.6M
    2.28%
  • Financial Services
    4.4M
    1.78%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:support@pipiads.com.