TikTok Ad Targeting & Audience in Brazil 2022
by Werner Geyser
Last Updated: May 6 2024
20 min read
Pipiads
This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 109.2M Audience.
In April 2024, Ad Targeting in Brazil exceeds 111.6M.
In May 2024, Ad Targeting in Brazil exceeds 109.2M, an increase of -2.4M, and the GDP per capita in Brazil is $6.7K (GDP data from google).
In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.
There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.
NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.
For more, you can check out the tiktok Ad Targeting instructions.
TikTok Ads Location Targeting Options 2022
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#Targeting LocationAudience
(April 2024)Audience
(May 2024)GrowthGDP per capita -
1
Brazil
111.6M109.2M-2.4M$6.7K
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TikTok Targeting Audience Brazil Gender
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GenderTikTok Target AudiencePercentage
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MALE64.4M58.95%
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FEMALE44.8M41.05%
TikTok Targeting Audience Brazil Age
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AgeTikTok Target AudiencePercentage
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13-171K0%
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18-2439.3M36.06%
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25-3434.7M31.78%
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35-4417.8M16.31%
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45-549.4M8.64%
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55+7.8M7.21%
TikTok Targeting Audience Brazil Device
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DeviceTikTok Target AudiencePercentage
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Samsung34.1M42.23%
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Apple17.1M21.19%
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Motorola16.5M20.41%
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Xiaomi10M12.43%
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LG1.6M1.99%
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RealMe826K1.02%
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Infinix227K0.28%
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Nokia211K0.26%
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TECNO51K0.06%
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HUAWEI32K0.04%
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OPPO21K0.03%
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OnePlus13K0.02%
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Honor8K0.01%
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ZTE6K0.01%
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Vivo6K0.01%
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ITEL6K0.01%
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SONY4K0%
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Zen Admire Unity1K0%
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Discovery1K0%
TikTok Targeting Audience Brazil Language
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LanuageTikTok Target AudiencePercentage
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Portuguese106.6M97.6%
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English1.9M1.79%
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Spanish533K0.49%
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French40K0.04%
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Russian26K0.02%
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Italian8K0.01%
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Arabic8K0.01%
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German5K0%
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Traditional Chinese3K0%
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Japanese3K0%
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Ukrainian2K0%
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Korean2K0%
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Indonesian2K0%
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Vietnamese1K0%
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Turkish1K0%
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Thai1K0%
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Telugu1K0%
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Tamil1K0%
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Swedish1K0%
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Romanian1K0%
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Rajasthani1K0%
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Punjabi1K0%
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Polish1K0%
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Oriya1K0%
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Marathi1K0%
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Malayalam1K0%
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Malay1K0%
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Kannada1K0%
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Hungarian1K0%
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Hindi1K0%
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Hebrew1K0%
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Haryanavi1K0%
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Gujarati1K0%
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Greek1K0%
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Finnish1K0%
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Dutch1K0%
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Czech1K0%
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Bihari1K0%
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Bengali1K0%
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Assamese1K0%
TikTok Brazil Interests Targeting
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InterestTikTok Target AudiencePercentage
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Apps71.2M6.98%
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News & Entertainment70.3M6.9%
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Games68.8M6.74%
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Beauty & Personal Care68.1M6.68%
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Food & Beverage66.4M6.51%
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Apparel & Accessories63.7M6.25%
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Life Services62M6.08%
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Travel61.4M6.03%
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Appliances55.3M5.43%
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Business Services54M5.29%
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Education53.9M5.29%
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Vehicles & Transportation52.3M5.13%
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Sports & Outdoors52.3M5.13%
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Baby, Kids & Maternity50.7M4.98%
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Household Products44.5M4.37%
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Tech & Electronics44.2M4.34%
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Pets34M3.34%
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Home Improvement25.4M2.49%
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Financial Services17.8M1.75%
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E-Commerce3.1M0.3%
Ad Targeting
TikTok Ads Manager supports the following targeting dimensions:
| Audience | Include | Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic). |
| Exclude | Exclude Lookalike or Custom Audiences | |
| Demographics | Gender | Male, Female |
| Age | 13-17, 18-24, 25-34, 35-44, 45-54, 55+ | |
| Location | Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only). | |
| Language | Delivery to users based on app language. | |
| Interests and Behaviors | Interests | Deliver to users based their higher interaction with certain Interests. e.g. "Gaming" |
| Purchase Intent | Deliver to users based their higher interaction with certain Interests. e.g. "Gaming" | |
| Behaviors |
Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators. Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion". Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports" |
|
| Hashtags | Deliver ads to people who have engaged with hashtags over the past 7 days. | |
| Device | Connection Type | WIFI, 2G, 3G, 4G, 5G |
| Operation System | iOS & Android | |
| Operation System Version | Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above. | |
| Device Model | Delivery ads to users based on user's device model. | |
| Device Price | Deliver ads to users based on device pricing, ranging from no limit to $1000+. | |
| Carrier | Deliver ads to users based on mobile phone carriers. | |
| Smart Targeting | Targeting Expansion | Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle. |
| Automatic Targeting | Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives. | |
| Targeting Recommendations | TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group. |
Conclusion
This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.
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