TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: December 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 126.9M Audience.

In November 2024, Ad Targeting in Brazil exceeds 125.7M.

In December 2024, Ad Targeting in Brazil exceeds 126.9M, an increase of +1.1M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    76.1M
    59.96%
  • FEMALE
    50.8M
    40.04%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    36.2M
    28.6%
  • 25-34
    50.7M
    39.99%
  • 35-44
    18.9M
    14.9%
  • 45-54
    10.9M
    8.63%
  • 55+
    10M
    7.88%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    32.1M
    40.85%
  • Apple
    19.2M
    24.49%
  • Motorola
    15.1M
    19.22%
  • Xiaomi
    9.5M
    12.2%
  • LG
    1.2M
    1.64%
  • RealMe
    699K
    0.89%
  • Infinix
    211K
    0.27%
  • Nokia
    198K
    0.25%
  • TECNO
    47K
    0.06%
  • OPPO
    32K
    0.04%
  • HUAWEI
    32K
    0.04%
  • OnePlus
    12K
    0.02%
  • Honor
    7K
    0.01%
  • ZTE
    6K
    0.01%
  • Vivo
    6K
    0.01%
  • ITEL
    6K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    125.1M
    87.86%
  • English
    9.1M
    6.4%
  • Spanish
    4.3M
    3.06%
  • Italian
    698K
    0.49%
  • French
    524K
    0.37%
  • Traditional Chinese
    399K
    0.28%
  • Japanese
    302K
    0.21%
  • Tamil
    210K
    0.15%
  • Swedish
    133K
    0.09%
  • Arabic
    117K
    0.08%
  • Korean
    110K
    0.08%
  • Finnish
    110K
    0.08%
  • Malay
    100K
    0.07%
  • Turkish
    95K
    0.07%
  • Vietnamese
    92K
    0.06%
  • German
    90K
    0.06%
  • Dutch
    86K
    0.06%
  • Malayalam
    77K
    0.05%
  • Polish
    72K
    0.05%
  • Telugu
    69K
    0.05%
  • Indonesian
    65K
    0.05%
  • Hindi
    64K
    0.04%
  • Thai
    62K
    0.04%
  • Russian
    59K
    0.04%
  • Hungarian
    59K
    0.04%
  • Kannada
    41K
    0.03%
  • Romanian
    31K
    0.02%
  • Gujarati
    31K
    0.02%
  • Czech
    30K
    0.02%
  • Marathi
    26K
    0.02%
  • Bengali
    20K
    0.01%
  • Punjabi
    14K
    0.01%
  • Hebrew
    7K
    0%
  • Ukrainian
    6K
    0%
  • Greek
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    74.7M
    7.24%
  • News & Entertainment
    72.2M
    7%
  • Beauty & Personal Care
    72.2M
    7%
  • Games
    69.2M
    6.71%
  • Food & Beverage
    69.1M
    6.7%
  • Household Products
    62.5M
    6.06%
  • Business Services
    59.9M
    5.81%
  • Life Services
    55.8M
    5.42%
  • Tech & Electronics
    54.5M
    5.28%
  • Apparel & Accessories
    53.2M
    5.16%
  • Travel
    52.1M
    5.06%
  • Vehicles & Transportation
    51.7M
    5.01%
  • Home Improvement
    47M
    4.56%
  • Appliances
    46.4M
    4.5%
  • Education
    42.4M
    4.11%
  • E-Commerce
    40.6M
    3.94%
  • Financial Services
    36M
    3.49%
  • Baby, Kids & Maternity
    29.4M
    2.86%
  • Pets
    23.1M
    2.24%
  • Sports & Outdoors
    19M
    1.85%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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