TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 125.7M Audience.

In October 2024, Ad Targeting in Brazil exceeds 122.9M.

In November 2024, Ad Targeting in Brazil exceeds 125.7M, an increase of +2.7M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    74.7M
    59.43%
  • FEMALE
    51M
    40.57%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    37M
    29.49%
  • 25-34
    48.5M
    38.58%
  • 35-44
    19.2M
    15.3%
  • 45-54
    11.1M
    8.86%
  • 55+
    9.7M
    7.77%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    32.7M
    41.03%
  • Apple
    19M
    23.87%
  • Motorola
    15.5M
    19.45%
  • Xiaomi
    9.8M
    12.34%
  • LG
    1.3M
    1.68%
  • RealMe
    722K
    0.9%
  • Infinix
    218K
    0.27%
  • Nokia
    205K
    0.26%
  • TECNO
    48K
    0.06%
  • HUAWEI
    30K
    0.04%
  • OPPO
    29K
    0.04%
  • OnePlus
    13K
    0.02%
  • Honor
    8K
    0.01%
  • ZTE
    6K
    0.01%
  • Vivo
    6K
    0.01%
  • ITEL
    6K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    123.9M
    87.31%
  • English
    9.4M
    6.62%
  • Spanish
    4.5M
    3.19%
  • Italian
    766K
    0.54%
  • French
    564K
    0.4%
  • Traditional Chinese
    406K
    0.29%
  • Japanese
    379K
    0.27%
  • Tamil
    218K
    0.15%
  • Swedish
    133K
    0.09%
  • Arabic
    131K
    0.09%
  • Finnish
    112K
    0.08%
  • Malay
    110K
    0.08%
  • Korean
    110K
    0.08%
  • Turkish
    109K
    0.08%
  • Vietnamese
    98K
    0.07%
  • German
    94K
    0.07%
  • Dutch
    93K
    0.07%
  • Malayalam
    77K
    0.05%
  • Polish
    76K
    0.05%
  • Telugu
    72K
    0.05%
  • Indonesian
    65K
    0.05%
  • Thai
    63K
    0.04%
  • Hungarian
    62K
    0.04%
  • Russian
    61K
    0.04%
  • Hindi
    57K
    0.04%
  • Kannada
    45K
    0.03%
  • Romanian
    33K
    0.02%
  • Gujarati
    33K
    0.02%
  • Czech
    29K
    0.02%
  • Marathi
    26K
    0.02%
  • Bengali
    21K
    0.01%
  • Punjabi
    16K
    0.01%
  • Ukrainian
    9K
    0.01%
  • Hebrew
    8K
    0.01%
  • Greek
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    73.5M
    7.37%
  • News & Entertainment
    73M
    7.32%
  • Beauty & Personal Care
    69.9M
    7.01%
  • Food & Beverage
    67.7M
    6.79%
  • Games
    67M
    6.72%
  • Household Products
    60.5M
    6.07%
  • Business Services
    60.4M
    6.06%
  • Life Services
    58.4M
    5.85%
  • Apparel & Accessories
    53M
    5.32%
  • Travel
    52.2M
    5.24%
  • Tech & Electronics
    51.1M
    5.13%
  • Vehicles & Transportation
    48.7M
    4.89%
  • Home Improvement
    45.4M
    4.55%
  • Appliances
    41.2M
    4.14%
  • Education
    39.1M
    3.92%
  • Financial Services
    36.8M
    3.69%
  • E-Commerce
    33.6M
    3.37%
  • Baby, Kids & Maternity
    30.8M
    3.09%
  • Pets
    19.9M
    2%
  • Sports & Outdoors
    14.8M
    1.49%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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