TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 16.3M Audience.

In April 2025, Ad Targeting in Germany exceeds 25.7M.

In May 2025, Ad Targeting in Germany exceeds 16.3M, an increase of -9.4M, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8.5M
    52.06%
  • FEMALE
    7.8M
    47.94%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4.4M
    26.9%
  • 25-34
    5.7M
    35.35%
  • 35-44
    3.1M
    19.5%
  • 45-54
    1.7M
    10.82%
  • 55+
    1.2M
    7.43%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.2M
    47.01%
  • Samsung
    5.3M
    35.07%
  • Xiaomi
    1.1M
    7.25%
  • HUAWEI
    988K
    6.44%
  • OPPO
    176K
    1.15%
  • Motorola
    90K
    0.59%
  • Honor
    77K
    0.5%
  • OnePlus
    69K
    0.45%
  • RealMe
    61K
    0.4%
  • SONY
    44K
    0.29%
  • LG
    43K
    0.28%
  • Nokia
    34K
    0.22%
  • ZTE
    29K
    0.19%
  • Vivo
    11K
    0.07%
  • TECNO
    4K
    0.03%
  • Infinix
    4K
    0.03%
  • ITEL
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    12.5M
    77.04%
  • English
    1.3M
    8.02%
  • Russian
    501K
    3.07%
  • Arabic
    448K
    2.74%
  • Romanian
    397K
    2.43%
  • Turkish
    305K
    1.87%
  • Polish
    244K
    1.49%
  • Italian
    106K
    0.65%
  • Ukrainian
    75K
    0.46%
  • Spanish
    72K
    0.44%
  • French
    69K
    0.42%
  • Hungarian
    65K
    0.4%
  • Greek
    42K
    0.26%
  • Portuguese
    26K
    0.16%
  • Vietnamese
    23K
    0.14%
  • Dutch
    16K
    0.1%
  • Thai
    11K
    0.07%
  • Czech
    11K
    0.07%
  • Japanese
    5K
    0.03%
  • Swedish
    3K
    0.02%
  • Traditional Chinese
    2K
    0.01%
  • Indonesian
    2K
    0.01%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Korean
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    12.6M
    6.36%
  • Apparel & Accessories
    12.6M
    6.33%
  • News & Entertainment
    12.2M
    6.13%
  • Food & Beverage
    11.9M
    6%
  • Games
    11.9M
    6%
  • Apps
    11.9M
    5.97%
  • Sports & Outdoors
    11.7M
    5.88%
  • Life Services
    11.4M
    5.72%
  • Appliances
    11.1M
    5.61%
  • Vehicles & Transportation
    10.6M
    5.32%
  • Household Products
    10.5M
    5.29%
  • Business Services
    10.4M
    5.26%
  • Travel
    10.3M
    5.17%
  • Tech & Electronics
    10.2M
    5.16%
  • Education
    9.5M
    4.81%
  • Home Improvement
    9.3M
    4.67%
  • Baby, Kids & Maternity
    7M
    3.52%
  • Pets
    5.2M
    2.64%
  • Financial Services
    4.2M
    2.15%
  • E-Commerce
    4M
    2.02%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:support@pipiads.com.