TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 23.4M Audience.

In October 2024, Ad Targeting in Germany exceeds 22.8M.

In November 2024, Ad Targeting in Germany exceeds 23.4M, an increase of +618K, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12M
    51.33%
  • FEMALE
    11.4M
    48.67%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.7M
    28.59%
  • 25-34
    6.8M
    29.4%
  • 35-44
    4.3M
    18.56%
  • 45-54
    2.9M
    12.42%
  • 55+
    2.5M
    11.03%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.9M
    52.37%
  • Samsung
    4.6M
    34.76%
  • Xiaomi
    909K
    6.84%
  • HUAWEI
    399K
    3%
  • OPPO
    132K
    0.99%
  • Motorola
    58K
    0.44%
  • OnePlus
    51K
    0.38%
  • RealMe
    37K
    0.28%
  • Honor
    34K
    0.26%
  • SONY
    24K
    0.18%
  • LG
    20K
    0.15%
  • Nokia
    19K
    0.14%
  • Vivo
    10K
    0.08%
  • ZTE
    7K
    0.05%
  • Infinix
    4K
    0.03%
  • TECNO
    3K
    0.02%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    19.2M
    57.05%
  • English
    7.8M
    23.16%
  • Arabic
    1.1M
    3.42%
  • Russian
    1M
    2.97%
  • Turkish
    863K
    2.56%
  • Romanian
    576K
    1.71%
  • Polish
    466K
    1.38%
  • Spanish
    442K
    1.31%
  • Italian
    364K
    1.08%
  • French
    336K
    1%
  • Dutch
    132K
    0.39%
  • Traditional Chinese
    127K
    0.38%
  • Hungarian
    127K
    0.38%
  • Ukrainian
    119K
    0.35%
  • Portuguese
    119K
    0.35%
  • Japanese
    100K
    0.3%
  • Tamil
    97K
    0.29%
  • Greek
    93K
    0.28%
  • Swedish
    88K
    0.26%
  • Vietnamese
    62K
    0.18%
  • Hindi
    47K
    0.14%
  • Malay
    41K
    0.12%
  • Malayalam
    39K
    0.12%
  • Finnish
    38K
    0.11%
  • Korean
    37K
    0.11%
  • Indonesian
    35K
    0.1%
  • Czech
    35K
    0.1%
  • Thai
    28K
    0.08%
  • Telugu
    27K
    0.08%
  • Kannada
    21K
    0.06%
  • Punjabi
    15K
    0.04%
  • Gujarati
    15K
    0.04%
  • Marathi
    13K
    0.04%
  • Bengali
    10K
    0.03%
  • Hebrew
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14.8M
    6.11%
  • News & Entertainment
    14.4M
    5.94%
  • Beauty & Personal Care
    13.9M
    5.76%
  • Food & Beverage
    13.8M
    5.72%
  • Games
    13.7M
    5.65%
  • Apparel & Accessories
    13.4M
    5.56%
  • Business Services
    13.4M
    5.54%
  • Life Services
    13M
    5.38%
  • Tech & Electronics
    13M
    5.36%
  • Household Products
    12.4M
    5.14%
  • Home Improvement
    12.4M
    5.13%
  • Travel
    12.1M
    5%
  • Vehicles & Transportation
    12M
    4.96%
  • Financial Services
    11.5M
    4.76%
  • Appliances
    11M
    4.55%
  • Education
    10.1M
    4.19%
  • E-Commerce
    9.8M
    4.07%
  • Pets
    9.6M
    3.97%
  • Sports & Outdoors
    9.2M
    3.82%
  • Baby, Kids & Maternity
    8.2M
    3.39%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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