TikTok Ad Targeting & Audience in Germany 2022

by Werner Geyser Last Updated: May 6 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 22.4M Audience.

In April 2024, Ad Targeting in Germany exceeds 25.2M.

In May 2024, Ad Targeting in Germany exceeds 22.4M, an increase of -2.7M, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.3M
    50.32%
  • FEMALE
    11.1M
    49.68%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.7M
    34.56%
  • 25-34
    6.1M
    27.16%
  • 35-44
    3.9M
    17.52%
  • 45-54
    2.5M
    11.22%
  • 55+
    2.1M
    9.53%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.6M
    51.53%
  • Samsung
    5.1M
    34.63%
  • Xiaomi
    1M
    7.21%
  • HUAWEI
    505K
    3.39%
  • OPPO
    157K
    1.05%
  • Motorola
    71K
    0.48%
  • OnePlus
    59K
    0.4%
  • RealMe
    46K
    0.31%
  • Honor
    42K
    0.28%
  • SONY
    27K
    0.18%
  • LG
    24K
    0.16%
  • Nokia
    23K
    0.15%
  • Vivo
    11K
    0.07%
  • ZTE
    10K
    0.07%
  • Infinix
    5K
    0.03%
  • TECNO
    3K
    0.02%
  • ITEL
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    17.5M
    78.71%
  • English
    1.7M
    8.06%
  • Arabic
    625K
    2.8%
  • Russian
    471K
    2.11%
  • Romanian
    461K
    2.07%
  • Turkish
    358K
    1.61%
  • Polish
    328K
    1.47%
  • Italian
    139K
    0.62%
  • French
    104K
    0.47%
  • Spanish
    96K
    0.43%
  • Hungarian
    87K
    0.39%
  • Ukrainian
    77K
    0.35%
  • Greek
    57K
    0.26%
  • Dutch
    35K
    0.16%
  • Portuguese
    30K
    0.13%
  • Vietnamese
    29K
    0.13%
  • Czech
    14K
    0.06%
  • Thai
    10K
    0.04%
  • Swedish
    6K
    0.03%
  • Traditional Chinese
    2K
    0.01%
  • Korean
    2K
    0.01%
  • Japanese
    2K
    0.01%
  • Indonesian
    2K
    0.01%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    17.2M
    7.07%
  • News & Entertainment
    16.5M
    6.79%
  • Beauty & Personal Care
    16.4M
    6.75%
  • Apparel & Accessories
    16.2M
    6.67%
  • Food & Beverage
    16.1M
    6.65%
  • Travel
    14.6M
    6.04%
  • Business Services
    14.6M
    6.01%
  • Games
    14.4M
    5.95%
  • Life Services
    14.2M
    5.85%
  • Vehicles & Transportation
    13.3M
    5.5%
  • Appliances
    12.7M
    5.25%
  • Household Products
    12.6M
    5.21%
  • Education
    11.4M
    4.72%
  • Tech & Electronics
    9.8M
    4.05%
  • Home Improvement
    9.7M
    4%
  • Sports & Outdoors
    8.8M
    3.65%
  • Financial Services
    6.5M
    2.7%
  • Pets
    6.1M
    2.53%
  • Baby, Kids & Maternity
    6M
    2.51%
  • E-Commerce
    5.1M
    2.11%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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