TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 23.1M Audience.

In October 2024, Ad Targeting in France exceeds 22.9M.

In November 2024, Ad Targeting in France exceeds 23.1M, an increase of +281K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.2M
    48.45%
  • FEMALE
    11.9M
    51.55%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.9M
    25.73%
  • 25-34
    7.1M
    30.66%
  • 35-44
    4.4M
    19.09%
  • 45-54
    3.1M
    13.39%
  • 55+
    2.5M
    11.13%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    8.2M
    56.4%
  • Samsung
    3.8M
    26.71%
  • Xiaomi
    1.3M
    9.17%
  • OPPO
    487K
    3.34%
  • HUAWEI
    316K
    2.17%
  • Honor
    72K
    0.49%
  • Vivo
    71K
    0.49%
  • OnePlus
    61K
    0.42%
  • RealMe
    41K
    0.28%
  • Motorola
    37K
    0.25%
  • SONY
    17K
    0.12%
  • Nokia
    7K
    0.05%
  • TECNO
    4K
    0.03%
  • Infinix
    4K
    0.03%
  • LG
    3K
    0.02%
  • Discovery
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    21.9M
    66.66%
  • English
    6.7M
    20.65%
  • Arabic
    1M
    3.07%
  • Spanish
    751K
    2.28%
  • Portuguese
    331K
    1.01%
  • Italian
    312K
    0.95%
  • Turkish
    225K
    0.68%
  • Romanian
    173K
    0.53%
  • Russian
    157K
    0.48%
  • German
    157K
    0.48%
  • Traditional Chinese
    123K
    0.37%
  • Tamil
    122K
    0.37%
  • Japanese
    110K
    0.33%
  • Dutch
    80K
    0.24%
  • Polish
    73K
    0.22%
  • Swedish
    51K
    0.16%
  • Hindi
    46K
    0.14%
  • Malayalam
    45K
    0.14%
  • Indonesian
    38K
    0.12%
  • Vietnamese
    37K
    0.11%
  • Hungarian
    37K
    0.11%
  • Finnish
    36K
    0.11%
  • Malay
    34K
    0.1%
  • Korean
    34K
    0.1%
  • Telugu
    31K
    0.09%
  • Gujarati
    23K
    0.07%
  • Kannada
    22K
    0.07%
  • Ukrainian
    21K
    0.06%
  • Thai
    19K
    0.06%
  • Bengali
    19K
    0.06%
  • Czech
    17K
    0.05%
  • Marathi
    11K
    0.03%
  • Punjabi
    10K
    0.03%
  • Hebrew
    7K
    0.02%
  • Greek
    6K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    15.5M
    6.22%
  • News & Entertainment
    14.9M
    5.99%
  • Business Services
    14.3M
    5.74%
  • Beauty & Personal Care
    14.3M
    5.74%
  • Games
    14M
    5.63%
  • Apparel & Accessories
    13.9M
    5.59%
  • Food & Beverage
    13.9M
    5.57%
  • Life Services
    13.5M
    5.44%
  • Travel
    13.3M
    5.33%
  • Home Improvement
    12.4M
    4.99%
  • Tech & Electronics
    12.4M
    4.98%
  • Household Products
    12.1M
    4.88%
  • Appliances
    12.1M
    4.85%
  • Sports & Outdoors
    11.5M
    4.61%
  • Vehicles & Transportation
    11.1M
    4.45%
  • Financial Services
    10.9M
    4.37%
  • E-Commerce
    10.5M
    4.24%
  • Pets
    9.9M
    4%
  • Education
    9.2M
    3.7%
  • Baby, Kids & Maternity
    9.1M
    3.66%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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