TikTok Ad Targeting & Audience in France 2022

by Werner Geyser Last Updated: May 6 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 24M Audience.

In April 2024, Ad Targeting in France exceeds 27.1M.

In May 2024, Ad Targeting in France exceeds 24M, an increase of -3.1M, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.5M
    48.19%
  • FEMALE
    12.4M
    51.81%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.7M
    36.24%
  • 25-34
    6.5M
    27.43%
  • 35-44
    3.9M
    16.53%
  • 45-54
    2.6M
    11.04%
  • 55+
    2.1M
    8.74%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.7M
    56.22%
  • Samsung
    4.4M
    25.8%
  • Xiaomi
    1.6M
    9.79%
  • OPPO
    586K
    3.39%
  • HUAWEI
    430K
    2.49%
  • Honor
    95K
    0.55%
  • Vivo
    85K
    0.49%
  • OnePlus
    72K
    0.42%
  • RealMe
    54K
    0.31%
  • Motorola
    47K
    0.27%
  • SONY
    22K
    0.13%
  • Nokia
    8K
    0.05%
  • TECNO
    5K
    0.03%
  • Infinix
    5K
    0.03%
  • LG
    4K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    22.2M
    92.65%
  • English
    967K
    4.03%
  • Spanish
    120K
    0.5%
  • Romanian
    115K
    0.48%
  • Turkish
    97K
    0.4%
  • Portuguese
    92K
    0.38%
  • Arabic
    83K
    0.35%
  • Russian
    81K
    0.34%
  • Italian
    54K
    0.22%
  • German
    46K
    0.19%
  • Dutch
    26K
    0.11%
  • Polish
    22K
    0.09%
  • Ukrainian
    15K
    0.06%
  • Vietnamese
    6K
    0.02%
  • Thai
    5K
    0.02%
  • Hungarian
    5K
    0.02%
  • Traditional Chinese
    3K
    0.01%
  • Swedish
    3K
    0.01%
  • Greek
    3K
    0.01%
  • Czech
    2K
    0.01%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Korean
    1K
    0%
  • Kannada
    1K
    0%
  • Japanese
    1K
    0%
  • Indonesian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    19.5M
    6.99%
  • News & Entertainment
    18.9M
    6.77%
  • Beauty & Personal Care
    18.4M
    6.59%
  • Apparel & Accessories
    17.7M
    6.33%
  • Food & Beverage
    17.5M
    6.27%
  • Travel
    17.2M
    6.17%
  • Appliances
    17.2M
    6.15%
  • Vehicles & Transportation
    16.9M
    6.06%
  • Games
    16.3M
    5.83%
  • Life Services
    16.1M
    5.78%
  • Business Services
    15.7M
    5.62%
  • Education
    13.2M
    4.73%
  • Tech & Electronics
    12.2M
    4.37%
  • Baby, Kids & Maternity
    12.1M
    4.32%
  • Household Products
    11.6M
    4.17%
  • Sports & Outdoors
    10.8M
    3.87%
  • Home Improvement
    9.9M
    3.56%
  • Pets
    9.6M
    3.43%
  • Financial Services
    4.9M
    1.77%
  • E-Commerce
    3.4M
    1.25%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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