TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 21.7M Audience.

In April 2025, Ad Targeting in France exceeds 24.6M.

In May 2025, Ad Targeting in France exceeds 21.7M, an increase of -2.8M, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.1M
    46.5%
  • FEMALE
    11.6M
    53.5%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.2M
    47.28%
  • 25-34
    5.5M
    25.47%
  • 35-44
    3M
    14%
  • 45-54
    1.7M
    8.1%
  • 55+
    1.1M
    5.15%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.3M
    54.67%
  • Samsung
    5M
    24.6%
  • Xiaomi
    2.1M
    10.22%
  • HUAWEI
    987K
    4.77%
  • OPPO
    649K
    3.14%
  • Honor
    162K
    0.78%
  • OnePlus
    95K
    0.46%
  • RealMe
    77K
    0.37%
  • Vivo
    65K
    0.31%
  • SONY
    47K
    0.23%
  • Motorola
    42K
    0.2%
  • Nokia
    18K
    0.09%
  • LG
    9K
    0.04%
  • TECNO
    8K
    0.04%
  • Infinix
    8K
    0.04%
  • ZTE
    3K
    0.01%
  • ITEL
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    20M
    92.32%
  • English
    861K
    3.97%
  • Romanian
    123K
    0.57%
  • Spanish
    122K
    0.56%
  • Turkish
    115K
    0.53%
  • Russian
    109K
    0.5%
  • Portuguese
    83K
    0.38%
  • Arabic
    66K
    0.3%
  • Italian
    48K
    0.22%
  • German
    37K
    0.17%
  • Dutch
    20K
    0.09%
  • Polish
    18K
    0.08%
  • Ukrainian
    17K
    0.08%
  • Thai
    7K
    0.03%
  • Vietnamese
    6K
    0.03%
  • Hungarian
    4K
    0.02%
  • Traditional Chinese
    3K
    0.01%
  • Swedish
    3K
    0.01%
  • Japanese
    3K
    0.01%
  • Indonesian
    2K
    0.01%
  • Greek
    2K
    0.01%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Korean
    1K
    0%
  • Kannada
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    18.1M
    6.14%
  • Beauty & Personal Care
    17.7M
    5.99%
  • News & Entertainment
    17.4M
    5.89%
  • Appliances
    17.3M
    5.87%
  • Vehicles & Transportation
    17.3M
    5.87%
  • Games
    16.9M
    5.72%
  • Food & Beverage
    16.6M
    5.64%
  • Life Services
    16.6M
    5.64%
  • Household Products
    16.4M
    5.57%
  • Sports & Outdoors
    16.4M
    5.56%
  • Business Services
    15.7M
    5.33%
  • Education
    15.4M
    5.23%
  • Baby, Kids & Maternity
    15.3M
    5.18%
  • Home Improvement
    15.2M
    5.14%
  • Apps
    15M
    5.09%
  • Tech & Electronics
    14.8M
    5.01%
  • Travel
    12.5M
    4.23%
  • Financial Services
    10.7M
    3.64%
  • Pets
    7.6M
    2.58%
  • E-Commerce
    1.9M
    0.67%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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