TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 24.5M Audience.

In October 2024, Ad Targeting in South Africa exceeds 24.1M.

In November 2024, Ad Targeting in South Africa exceeds 24.5M, an increase of +412K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    14.7M
    60.16%
  • FEMALE
    9.7M
    39.84%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.4M
    30.19%
  • 25-34
    10.5M
    43.19%
  • 35-44
    3.9M
    16.12%
  • 45-54
    1.5M
    6.35%
  • 55+
    1M
    4.15%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    6M
    49.05%
  • HUAWEI
    2.3M
    19.04%
  • Apple
    2M
    16.49%
  • OPPO
    490K
    3.99%
  • Nokia
    445K
    3.62%
  • Vivo
    298K
    2.43%
  • TECNO
    240K
    1.95%
  • Xiaomi
    209K
    1.7%
  • Honor
    94K
    0.77%
  • LG
    41K
    0.33%
  • ITEL
    37K
    0.3%
  • SONY
    11K
    0.09%
  • ZTE
    9K
    0.07%
  • Infinix
    7K
    0.06%
  • RealMe
    5K
    0.04%
  • OnePlus
    3K
    0.02%
  • Motorola
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    24.4M
    90.75%
  • Tamil
    286K
    1.06%
  • Spanish
    223K
    0.83%
  • Japanese
    196K
    0.73%
  • Portuguese
    192K
    0.71%
  • French
    137K
    0.51%
  • Italian
    121K
    0.45%
  • Malayalam
    112K
    0.42%
  • Hindi
    103K
    0.38%
  • Dutch
    97K
    0.36%
  • Telugu
    96K
    0.36%
  • Arabic
    96K
    0.36%
  • Traditional Chinese
    94K
    0.35%
  • Indonesian
    91K
    0.34%
  • Malay
    81K
    0.3%
  • Polish
    77K
    0.29%
  • Swedish
    63K
    0.23%
  • Turkish
    52K
    0.19%
  • Kannada
    49K
    0.18%
  • Finnish
    45K
    0.17%
  • German
    43K
    0.16%
  • Gujarati
    42K
    0.16%
  • Vietnamese
    37K
    0.14%
  • Marathi
    24K
    0.09%
  • Bengali
    24K
    0.09%
  • Hungarian
    16K
    0.06%
  • Thai
    14K
    0.05%
  • Russian
    14K
    0.05%
  • Romanian
    14K
    0.05%
  • Punjabi
    14K
    0.05%
  • Czech
    13K
    0.05%
  • Korean
    11K
    0.04%
  • Hebrew
    4K
    0.01%
  • Greek
    2K
    0.01%
  • Ukrainian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    19.9M
    8.01%
  • News & Entertainment
    19.1M
    7.72%
  • Business Services
    17.7M
    7.13%
  • Beauty & Personal Care
    17.2M
    6.92%
  • Financial Services
    16.4M
    6.62%
  • Food & Beverage
    15.8M
    6.37%
  • Life Services
    15.5M
    6.26%
  • Vehicles & Transportation
    15.1M
    6.09%
  • Tech & Electronics
    14.8M
    5.97%
  • Apparel & Accessories
    14.4M
    5.8%
  • Games
    13.6M
    5.5%
  • Household Products
    13.2M
    5.34%
  • Home Improvement
    10.4M
    4.2%
  • Baby, Kids & Maternity
    9.1M
    3.67%
  • Appliances
    8.8M
    3.58%
  • Education
    8.8M
    3.57%
  • Travel
    8.8M
    3.56%
  • Sports & Outdoors
    5M
    2.04%
  • Pets
    2.5M
    1.03%
  • E-Commerce
    1.5M
    0.62%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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