TikTok Ad Targeting & Audience in Russia 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 63M Audience.

In April 2025, Ad Targeting in Russia exceeds 70.2M.

In May 2025, Ad Targeting in Russia exceeds 63M, an increase of -7.2M, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    31.5M
    50.06%
  • FEMALE
    31.4M
    49.94%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    21.2M
    33.74%
  • 25-34
    15.2M
    24.2%
  • 35-44
    13.4M
    21.27%
  • 45-54
    7.5M
    11.99%
  • 55+
    5.5M
    8.8%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Xiaomi
    15.9M
    27.04%
  • Samsung
    14.7M
    24.94%
  • Apple
    12.6M
    21.37%
  • Honor
    7M
    11.9%
  • HUAWEI
    3.2M
    5.56%
  • RealMe
    1.9M
    3.25%
  • Vivo
    718K
    1.22%
  • OPPO
    706K
    1.2%
  • TECNO
    548K
    0.93%
  • ZTE
    544K
    0.92%
  • ITEL
    284K
    0.48%
  • Nokia
    222K
    0.38%
  • Infinix
    193K
    0.33%
  • OnePlus
    91K
    0.15%
  • SONY
    87K
    0.15%
  • LG
    66K
    0.11%
  • Motorola
    43K
    0.07%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    61.3M
    98.91%
  • English
    500K
    0.81%
  • Turkish
    61K
    0.1%
  • Ukrainian
    21K
    0.03%
  • Vietnamese
    13K
    0.02%
  • Arabic
    13K
    0.02%
  • French
    10K
    0.02%
  • Spanish
    9K
    0.01%
  • German
    6K
    0.01%
  • Korean
    5K
    0.01%
  • Traditional Chinese
    3K
    0%
  • Italian
    3K
    0%
  • Thai
    2K
    0%
  • Portuguese
    2K
    0%
  • Japanese
    2K
    0%
  • Indonesian
    2K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    47.5M
    5.85%
  • Apparel & Accessories
    47.3M
    5.83%
  • Life Services
    47.1M
    5.8%
  • News & Entertainment
    46.8M
    5.77%
  • Food & Beverage
    46.4M
    5.72%
  • Beauty & Personal Care
    46.2M
    5.69%
  • Household Products
    44.5M
    5.49%
  • Business Services
    42.9M
    5.29%
  • Appliances
    42.4M
    5.22%
  • Vehicles & Transportation
    42M
    5.17%
  • Travel
    41.5M
    5.11%
  • Sports & Outdoors
    41.1M
    5.06%
  • Education
    41M
    5.05%
  • Apps
    40.1M
    4.94%
  • Home Improvement
    37.6M
    4.63%
  • Baby, Kids & Maternity
    37.4M
    4.6%
  • Pets
    35.3M
    4.35%
  • Tech & Electronics
    34.2M
    4.21%
  • Financial Services
    25.4M
    3.13%
  • E-Commerce
    25.3M
    3.11%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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