TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 186.2M Audience.

In October 2024, Ad Targeting in Indonesia exceeds 182.8M.

In November 2024, Ad Targeting in Indonesia exceeds 186.2M, an increase of +3.3M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    88.6M
    47.59%
  • FEMALE
    97.5M
    52.41%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    62.8M
    33.77%
  • 25-34
    76.5M
    41.12%
  • 35-44
    27.3M
    14.7%
  • 45-54
    11M
    5.93%
  • 55+
    8.3M
    4.48%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    32.5M
    28.17%
  • Samsung
    19.6M
    17%
  • Vivo
    18.2M
    15.79%
  • Xiaomi
    16M
    13.92%
  • Apple
    14.4M
    12.5%
  • RealMe
    9M
    7.85%
  • Infinix
    4.8M
    4.17%
  • HUAWEI
    217K
    0.19%
  • ITEL
    105K
    0.09%
  • TECNO
    99K
    0.09%
  • SONY
    86K
    0.07%
  • Nokia
    76K
    0.07%
  • Honor
    76K
    0.07%
  • LG
    24K
    0.02%
  • OnePlus
    13K
    0.01%
  • Motorola
    12K
    0.01%
  • ZTE
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    181.1M
    82.28%
  • English
    19.2M
    8.74%
  • Malay
    7.5M
    3.43%
  • Tamil
    2.5M
    1.15%
  • Spanish
    1.2M
    0.57%
  • Japanese
    965K
    0.44%
  • Malayalam
    929K
    0.42%
  • Telugu
    878K
    0.4%
  • Traditional Chinese
    617K
    0.28%
  • Italian
    584K
    0.27%
  • Arabic
    507K
    0.23%
  • Kannada
    430K
    0.2%
  • Finnish
    428K
    0.19%
  • Swedish
    357K
    0.16%
  • Turkish
    296K
    0.13%
  • Korean
    274K
    0.12%
  • French
    270K
    0.12%
  • Hindi
    248K
    0.11%
  • Polish
    242K
    0.11%
  • Portuguese
    232K
    0.11%
  • Vietnamese
    209K
    0.09%
  • Dutch
    198K
    0.09%
  • German
    156K
    0.07%
  • Hungarian
    112K
    0.05%
  • Marathi
    88K
    0.04%
  • Gujarati
    87K
    0.04%
  • Thai
    85K
    0.04%
  • Bengali
    78K
    0.04%
  • Russian
    57K
    0.03%
  • Romanian
    48K
    0.02%
  • Czech
    24K
    0.01%
  • Punjabi
    20K
    0.01%
  • Greek
    7K
    0%
  • Hebrew
    5K
    0%
  • Ukrainian
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    152.7M
    7.24%
  • Beauty & Personal Care
    145.1M
    6.88%
  • News & Entertainment
    139.5M
    6.62%
  • Food & Beverage
    137.8M
    6.53%
  • Apparel & Accessories
    135.9M
    6.45%
  • Tech & Electronics
    130M
    6.16%
  • Games
    128.3M
    6.08%
  • Life Services
    121.7M
    5.77%
  • Household Products
    111.2M
    5.27%
  • Business Services
    110.5M
    5.24%
  • Vehicles & Transportation
    106.2M
    5.04%
  • Home Improvement
    104.7M
    4.97%
  • Travel
    102M
    4.84%
  • Appliances
    93.9M
    4.45%
  • Baby, Kids & Maternity
    83.6M
    3.97%
  • Financial Services
    78.5M
    3.72%
  • E-Commerce
    61.1M
    2.9%
  • Education
    60.9M
    2.89%
  • Sports & Outdoors
    55.5M
    2.63%
  • Pets
    49.6M
    2.35%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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