TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: December 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 188.7M Audience.

In November 2024, Ad Targeting in Indonesia exceeds 186.2M.

In December 2024, Ad Targeting in Indonesia exceeds 188.7M, an increase of +2.5M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    83.1M
    44.05%
  • FEMALE
    105.6M
    55.95%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    64.9M
    34.4%
  • 25-34
    76.5M
    40.55%
  • 35-44
    27.2M
    14.44%
  • 45-54
    11.6M
    6.17%
  • 55+
    8.3M
    4.44%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    32.4M
    28.1%
  • Samsung
    19.5M
    16.94%
  • Vivo
    18.2M
    15.8%
  • Xiaomi
    15.8M
    13.76%
  • Apple
    14.8M
    12.85%
  • RealMe
    8.9M
    7.8%
  • Infinix
    4.7M
    4.15%
  • HUAWEI
    214K
    0.19%
  • ITEL
    103K
    0.09%
  • TECNO
    97K
    0.08%
  • SONY
    84K
    0.07%
  • Honor
    75K
    0.06%
  • Nokia
    73K
    0.06%
  • LG
    23K
    0.02%
  • OnePlus
    12K
    0.01%
  • Motorola
    11K
    0.01%
  • ZTE
    4K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    183.5M
    82.96%
  • English
    18.8M
    8.54%
  • Malay
    7.2M
    3.29%
  • Tamil
    2.4M
    1.09%
  • Spanish
    1.1M
    0.53%
  • Japanese
    849K
    0.38%
  • Malayalam
    848K
    0.38%
  • Telugu
    823K
    0.37%
  • Traditional Chinese
    613K
    0.28%
  • Italian
    563K
    0.25%
  • Arabic
    479K
    0.22%
  • Finnish
    414K
    0.19%
  • Kannada
    400K
    0.18%
  • Swedish
    336K
    0.15%
  • Turkish
    324K
    0.15%
  • Korean
    285K
    0.13%
  • French
    242K
    0.11%
  • Hindi
    232K
    0.1%
  • Portuguese
    225K
    0.1%
  • Polish
    212K
    0.1%
  • Vietnamese
    205K
    0.09%
  • Dutch
    174K
    0.08%
  • German
    154K
    0.07%
  • Hungarian
    108K
    0.05%
  • Thai
    84K
    0.04%
  • Marathi
    83K
    0.04%
  • Gujarati
    80K
    0.04%
  • Bengali
    71K
    0.03%
  • Russian
    55K
    0.02%
  • Romanian
    44K
    0.02%
  • Czech
    25K
    0.01%
  • Punjabi
    18K
    0.01%
  • Greek
    7K
    0%
  • Hebrew
    5K
    0%
  • Ukrainian
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    153.1M
    7.21%
  • Beauty & Personal Care
    145.4M
    6.85%
  • News & Entertainment
    142.4M
    6.7%
  • Food & Beverage
    140.1M
    6.6%
  • Apparel & Accessories
    137.4M
    6.47%
  • Tech & Electronics
    130.3M
    6.13%
  • Games
    126.3M
    5.95%
  • Life Services
    122.8M
    5.78%
  • Business Services
    116.2M
    5.47%
  • Household Products
    114.2M
    5.38%
  • Vehicles & Transportation
    106.8M
    5.03%
  • Travel
    103.6M
    4.88%
  • Home Improvement
    103.1M
    4.85%
  • Appliances
    95.7M
    4.51%
  • Financial Services
    88.7M
    4.17%
  • Baby, Kids & Maternity
    88.6M
    4.17%
  • Sports & Outdoors
    68.8M
    3.24%
  • Education
    59.9M
    2.82%
  • Pets
    44.4M
    2.09%
  • E-Commerce
    36.3M
    1.71%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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