TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: November 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 31.9M Audience.

In October 2024, Ad Targeting in Malaysia exceeds 31.6M.

In November 2024, Ad Targeting in Malaysia exceeds 31.9M, an increase of +338K, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    15.9M
    50.02%
  • FEMALE
    15.9M
    49.98%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.7M
    27.47%
  • 25-34
    11.3M
    35.35%
  • 35-44
    6.1M
    19.34%
  • 45-54
    3M
    9.59%
  • 55+
    2.6M
    8.24%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.5M
    29.21%
  • Vivo
    3.3M
    17.4%
  • OPPO
    3.3M
    17.37%
  • Samsung
    2.5M
    13.23%
  • Xiaomi
    2M
    10.53%
  • RealMe
    1M
    5.67%
  • HUAWEI
    784K
    4.1%
  • Honor
    261K
    1.36%
  • Infinix
    81K
    0.42%
  • TECNO
    37K
    0.19%
  • SONY
    28K
    0.15%
  • OnePlus
    26K
    0.14%
  • Nokia
    13K
    0.07%
  • LG
    8K
    0.04%
  • ITEL
    8K
    0.04%
  • ZTE
    6K
    0.03%
  • Motorola
    6K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    21.8M
    48.45%
  • Malay
    14.9M
    33.03%
  • Indonesian
    4M
    8.94%
  • Traditional Chinese
    1.1M
    2.59%
  • Bengali
    627K
    1.39%
  • Tamil
    526K
    1.16%
  • Japanese
    238K
    0.53%
  • Thai
    212K
    0.47%
  • Arabic
    205K
    0.45%
  • Hindi
    183K
    0.4%
  • Spanish
    157K
    0.35%
  • Malayalam
    124K
    0.27%
  • Vietnamese
    122K
    0.27%
  • Telugu
    96K
    0.21%
  • Italian
    79K
    0.17%
  • Korean
    73K
    0.16%
  • Finnish
    69K
    0.15%
  • French
    54K
    0.12%
  • Portuguese
    49K
    0.11%
  • Polish
    44K
    0.1%
  • Turkish
    40K
    0.09%
  • Swedish
    38K
    0.08%
  • Kannada
    38K
    0.08%
  • German
    32K
    0.07%
  • Gujarati
    24K
    0.05%
  • Dutch
    24K
    0.05%
  • Marathi
    22K
    0.05%
  • Hungarian
    18K
    0.04%
  • Russian
    17K
    0.04%
  • Punjabi
    16K
    0.04%
  • Romanian
    11K
    0.02%
  • Czech
    7K
    0.02%
  • Hebrew
    3K
    0.01%
  • Greek
    2K
    0%
  • Ukrainian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    25.3M
    6.68%
  • Apps
    25.1M
    6.64%
  • Apparel & Accessories
    24.6M
    6.52%
  • Food & Beverage
    24.1M
    6.37%
  • Tech & Electronics
    23.7M
    6.26%
  • News & Entertainment
    23.3M
    6.17%
  • Life Services
    23M
    6.08%
  • Business Services
    21.9M
    5.79%
  • Household Products
    20.8M
    5.5%
  • Vehicles & Transportation
    20.5M
    5.42%
  • Games
    20.3M
    5.37%
  • Home Improvement
    20.2M
    5.36%
  • Travel
    18.6M
    4.93%
  • Appliances
    18.1M
    4.8%
  • Education
    13.8M
    3.65%
  • Sports & Outdoors
    13.2M
    3.51%
  • Baby, Kids & Maternity
    13.2M
    3.5%
  • Pets
    10.6M
    2.81%
  • Financial Services
    9.8M
    2.61%
  • E-Commerce
    7.6M
    2.02%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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