TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 20.3M Audience.

In April 2025, Ad Targeting in Malaysia exceeds 33.9M.

In May 2025, Ad Targeting in Malaysia exceeds 20.3M, an increase of -13.6M, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8.7M
    42.95%
  • FEMALE
    11.6M
    57.05%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.4M
    36.47%
  • 25-34
    7.3M
    36.2%
  • 35-44
    3.4M
    16.81%
  • 45-54
    1.4M
    7.09%
  • 55+
    696K
    3.42%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.5M
    24%
  • Vivo
    3.5M
    18.37%
  • OPPO
    3.4M
    18.09%
  • Xiaomi
    2.4M
    12.53%
  • Samsung
    2.3M
    12.44%
  • RealMe
    1.1M
    6.14%
  • HUAWEI
    1.1M
    6.06%
  • Honor
    290K
    1.51%
  • Infinix
    42K
    0.22%
  • SONY
    39K
    0.2%
  • OnePlus
    33K
    0.17%
  • Nokia
    12K
    0.06%
  • TECNO
    11K
    0.06%
  • LG
    11K
    0.06%
  • ZTE
    10K
    0.05%
  • Motorola
    3K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    12.9M
    64.75%
  • Malay
    5.7M
    28.75%
  • Indonesian
    691K
    3.46%
  • Traditional Chinese
    410K
    2.06%
  • Thai
    85K
    0.43%
  • Vietnamese
    50K
    0.25%
  • Arabic
    11K
    0.06%
  • Japanese
    8K
    0.04%
  • Bengali
    6K
    0.03%
  • Korean
    4K
    0.02%
  • Russian
    2K
    0.01%
  • French
    2K
    0.01%
  • Ukrainian
    1K
    0.01%
  • Turkish
    1K
    0.01%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Swedish
    1K
    0.01%
  • Spanish
    1K
    0.01%
  • Romanian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Portuguese
    1K
    0.01%
  • Polish
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Italian
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Greek
    1K
    0.01%
  • German
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Dutch
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    19M
    5.95%
  • Apps
    18.9M
    5.92%
  • Travel
    18.9M
    5.91%
  • News & Entertainment
    18.8M
    5.9%
  • Apparel & Accessories
    18.7M
    5.87%
  • Games
    18.7M
    5.87%
  • Appliances
    18.6M
    5.84%
  • Sports & Outdoors
    18.3M
    5.73%
  • Food & Beverage
    17.7M
    5.54%
  • Vehicles & Transportation
    17.6M
    5.51%
  • Life Services
    16.9M
    5.29%
  • Business Services
    16.8M
    5.26%
  • Household Products
    16.7M
    5.24%
  • Tech & Electronics
    16.5M
    5.16%
  • Education
    16.2M
    5.07%
  • Home Improvement
    14.9M
    4.66%
  • Pets
    14.1M
    4.43%
  • Baby, Kids & Maternity
    12.7M
    3.98%
  • Financial Services
    8M
    2.52%
  • E-Commerce
    1.1M
    0.36%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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