TikTok Ad Targeting & Audience in United States 2022

by Werner Geyser Last Updated: May 6 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 127.5M Audience.

In April 2024, Ad Targeting in United States exceeds 134.3M.

In May 2024, Ad Targeting in United States exceeds 127.5M, an increase of -6.8M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    58.2M
    45.67%
  • FEMALE
    69.2M
    54.33%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.4M
    23.9%
  • 25-34
    40.9M
    32.15%
  • 35-44
    24.7M
    19.44%
  • 45-54
    16.8M
    13.25%
  • 55+
    14.3M
    11.27%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    56.8M
    77.01%
  • Samsung
    13.5M
    18.41%
  • Motorola
    2.5M
    3.42%
  • LG
    290K
    0.39%
  • Xiaomi
    178K
    0.24%
  • OnePlus
    159K
    0.22%
  • Nokia
    76K
    0.1%
  • HUAWEI
    40K
    0.05%
  • OPPO
    28K
    0.04%
  • RealMe
    21K
    0.03%
  • Vivo
    18K
    0.02%
  • Honor
    18K
    0.02%
  • Infinix
    11K
    0.01%
  • TECNO
    9K
    0.01%
  • ZTE
    6K
    0.01%
  • SONY
    2K
    0%
  • ITEL
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    114.9M
    90.52%
  • Spanish
    11.1M
    8.8%
  • Russian
    296K
    0.23%
  • French
    119K
    0.09%
  • Portuguese
    104K
    0.08%
  • Arabic
    102K
    0.08%
  • Traditional Chinese
    47K
    0.04%
  • Indonesian
    44K
    0.03%
  • Vietnamese
    39K
    0.03%
  • Ukrainian
    20K
    0.02%
  • Turkish
    13K
    0.01%
  • Korean
    13K
    0.01%
  • Japanese
    10K
    0.01%
  • Italian
    8K
    0.01%
  • German
    8K
    0.01%
  • Thai
    6K
    0%
  • Polish
    6K
    0%
  • Romanian
    5K
    0%
  • Hebrew
    3K
    0%
  • Greek
    2K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    116.5M
    7.43%
  • Apps
    115M
    7.33%
  • News & Entertainment
    108.8M
    6.93%
  • Beauty & Personal Care
    106.9M
    6.81%
  • Food & Beverage
    106.1M
    6.77%
  • Appliances
    103.3M
    6.58%
  • Apparel & Accessories
    101.8M
    6.49%
  • Life Services
    90.7M
    5.78%
  • Sports & Outdoors
    90M
    5.74%
  • Household Products
    77.9M
    4.97%
  • Business Services
    73M
    4.66%
  • Vehicles & Transportation
    71.3M
    4.55%
  • Tech & Electronics
    67.1M
    4.28%
  • Financial Services
    66.8M
    4.26%
  • Education
    63.4M
    4.04%
  • Travel
    59.1M
    3.77%
  • Home Improvement
    51M
    3.25%
  • Baby, Kids & Maternity
    45M
    2.87%
  • Pets
    40.9M
    2.61%
  • E-Commerce
    13.9M
    0.89%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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