TikTok Ad Targeting & Audience in Spain 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 17.6M Audience.

In April 2025, Ad Targeting in Spain exceeds 22M.

In May 2025, Ad Targeting in Spain exceeds 17.6M, an increase of -4.4M, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.3M
    41.87%
  • FEMALE
    10.2M
    58.13%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    6.7M
    38.56%
  • 25-34
    4.2M
    24.07%
  • 35-44
    3M
    17.37%
  • 45-54
    2.1M
    12.4%
  • 55+
    1.3M
    7.6%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.6M
    34.14%
  • Xiaomi
    4.3M
    26.57%
  • Samsung
    3.9M
    23.89%
  • HUAWEI
    941K
    5.72%
  • OPPO
    876K
    5.33%
  • RealMe
    178K
    1.08%
  • Vivo
    138K
    0.84%
  • LG
    107K
    0.65%
  • Honor
    92K
    0.56%
  • Motorola
    68K
    0.41%
  • OnePlus
    57K
    0.35%
  • ZTE
    32K
    0.19%
  • SONY
    18K
    0.11%
  • Nokia
    11K
    0.07%
  • TECNO
    5K
    0.03%
  • Infinix
    5K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    16M
    91.57%
  • English
    904K
    5.14%
  • French
    153K
    0.87%
  • Romanian
    82K
    0.47%
  • Russian
    72K
    0.41%
  • German
    47K
    0.27%
  • Italian
    46K
    0.26%
  • Arabic
    41K
    0.23%
  • Portuguese
    35K
    0.2%
  • Dutch
    23K
    0.13%
  • Ukrainian
    20K
    0.11%
  • Polish
    12K
    0.07%
  • Swedish
    8K
    0.05%
  • Turkish
    4K
    0.02%
  • Traditional Chinese
    4K
    0.02%
  • Hungarian
    3K
    0.02%
  • Indonesian
    2K
    0.01%
  • Finnish
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Vietnamese
    1K
    0.01%
  • Thai
    1K
    0.01%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Korean
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Japanese
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    14.9M
    6.87%
  • News & Entertainment
    14.4M
    6.63%
  • Vehicles & Transportation
    13.9M
    6.42%
  • Sports & Outdoors
    13.9M
    6.41%
  • Beauty & Personal Care
    13.9M
    6.4%
  • Games
    13.5M
    6.25%
  • Household Products
    13.1M
    6.06%
  • Food & Beverage
    13.1M
    6.05%
  • Life Services
    12.8M
    5.91%
  • Apps
    12.8M
    5.89%
  • Appliances
    11.7M
    5.42%
  • Business Services
    11.1M
    5.14%
  • Tech & Electronics
    10.9M
    5.02%
  • Education
    10M
    4.62%
  • Home Improvement
    9.1M
    4.19%
  • Pets
    8.3M
    3.84%
  • Baby, Kids & Maternity
    7.3M
    3.36%
  • Travel
    5.1M
    2.39%
  • Financial Services
    3.6M
    1.69%
  • E-Commerce
    3.1M
    1.43%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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