What is a TikTok spark ad and how to run spark ads？
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TABLE OF CONTENTS
What is a Spark Ads？
TikTok Spark Ads is a native ad format designed to help you drive more traffic.
You can run Spark ads using your own account video or organic posts made by other influencers or user-generated content.
Spark Ads has the following features：
1.Promote original videos from real TikTok accounts with their authorization.
2.All views, comments, shares, likes, and follows will be attributed to the original post.
3.Maintains the natural social interactions of the video
Differences between Spark Ads and regular In-Feed Ads
How to Check if It's a Spark Ad？
Simplest way to identify a spark ad,check if clicking the TikTok username leads to a real TikTok account.
In contrast, Non-Spark Ads created as Custom Identity Ads through AD Manager. Click TikTok username will direct you to a landing page or the app's page.
Spark ads examples: Non Spark ads exapmles:
How to Create Spark ads？
Basic Preparation: Preparing to Run Spark Ads
- Initial Campaign Setup in TikTok Ads Manager：
Enter TikTok ad manager setting surface. Once we set the advertising objective, campaign budget, audience targeting, basic settings, we will proceed to the third setup page to choose whether to use Spark Ads.
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Use spark ads or set custom identity
Choosing Your Ad Identity. Next, we will introduce how to set spark ads detailed steps.
Two Ways to Setting Spark Ads：
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Method 1: Using TikTok Authorized Accounts - No Spark Code Needed
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Using your own TikTok account or an account with authorized ownership, then you'll be able to run ads with TikTok content.
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Method 2: Post authorized by account ——Spark Code Required
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For using posts from user-generated content or influencer collaborations
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Click Authorize TikTok post → Paste TikTok spark code. Next, we will introduce what spark code is and how to get spark code.
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What is spark code？
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What is spark code ?
Spark Ad codes are TikTok ad authorization codes, creator-generated codes that authorize brands to promote creators' TikToks.
When a brand wants to gain more traffic for a video already posted by an influencer or user, they need to obtain the post creator's authorization. This is when the authorization code is used.
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How to get a TikTok code?
Step1: Go to creator tools in the TikTok profile page, turn on "Ad settings."
Step2: Click the video you want to post → find ad settings →open ad authorization →copy video code
Once your account is authorized, click on a single video or carousel images, then choose "Continue." This will complete your video selection, and you can proceed to set up the text, CTA, and other settings. Finally, click "Publish" to launch your ad. Wishing you success with your advertising!
Best TikTok Spark Ads Examples
Using Pipiads, explore more TikTok Spark Ads examples and find creative inspiration for TikTok Spark videos.
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Pankaj Rai
I'm a Marketing Manager driven by results and fueled by creativity. My strategies blend data analysis with a keen understanding of market trends to craft campaigns that not only engage but convert. I thrive on connecting brands with their audiences, one impactful strategy at a time.
