TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 45M Audience.

In April 2025, Ad Targeting in Thailand exceeds 63.3M.

In May 2025, Ad Targeting in Thailand exceeds 45M, an increase of -18.3M, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    17.6M
    39.25%
  • FEMALE
    27.3M
    60.75%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    15.5M
    34.61%
  • 25-34
    15.4M
    34.28%
  • 35-44
    7.4M
    16.57%
  • 45-54
    3.6M
    8.09%
  • 55+
    2.9M
    6.45%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10M
    24.76%
  • OPPO
    8.9M
    22.2%
  • Samsung
    7.3M
    18.15%
  • Vivo
    6.8M
    16.86%
  • Xiaomi
    2.4M
    6.05%
  • RealMe
    2M
    5.01%
  • HUAWEI
    1.6M
    4.17%
  • Infinix
    502K
    1.24%
  • Honor
    185K
    0.46%
  • TECNO
    180K
    0.44%
  • ITEL
    87K
    0.21%
  • Motorola
    73K
    0.18%
  • Nokia
    38K
    0.09%
  • OnePlus
    37K
    0.09%
  • ZTE
    12K
    0.03%
  • SONY
    9K
    0.02%
  • LG
    7K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    41M
    93.58%
  • English
    2.6M
    6.1%
  • Vietnamese
    16K
    0.04%
  • Traditional Chinese
    15K
    0.03%
  • Japanese
    14K
    0.03%
  • Arabic
    12K
    0.03%
  • German
    10K
    0.02%
  • Korean
    9K
    0.02%
  • Malay
    8K
    0.02%
  • Russian
    7K
    0.02%
  • Indonesian
    7K
    0.02%
  • French
    7K
    0.02%
  • Spanish
    5K
    0.01%
  • Hebrew
    3K
    0.01%
  • Dutch
    3K
    0.01%
  • Swedish
    2K
    0%
  • Italian
    2K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Portuguese
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Kannada
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    41.3M
    6.15%
  • News & Entertainment
    41M
    6.11%
  • Travel
    40.9M
    6.08%
  • Beauty & Personal Care
    40.7M
    6.06%
  • Games
    40.7M
    6.05%
  • Apps
    40.5M
    6.03%
  • Appliances
    40.4M
    6.01%
  • Business Services
    38.5M
    5.73%
  • Sports & Outdoors
    38.4M
    5.72%
  • Education
    38.2M
    5.69%
  • Household Products
    37.1M
    5.53%
  • Tech & Electronics
    36.8M
    5.48%
  • Life Services
    36M
    5.36%
  • Food & Beverage
    35.5M
    5.28%
  • Vehicles & Transportation
    35.1M
    5.23%
  • Baby, Kids & Maternity
    27.8M
    4.15%
  • Home Improvement
    23.4M
    3.49%
  • Pets
    22.3M
    3.32%
  • Financial Services
    11.6M
    1.73%
  • E-Commerce
    5.2M
    0.78%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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