TikTok Ad Targeting & Audience in Thailand 2022

by Werner Geyser Last Updated: May 6 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 53.4M Audience.

In April 2024, Ad Targeting in Thailand exceeds 58.6M.

In May 2024, Ad Targeting in Thailand exceeds 53.4M, an increase of -5.2M, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    26.2M
    49.15%
  • FEMALE
    27.1M
    50.85%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    14M
    26.3%
  • 25-34
    17.7M
    33.17%
  • 35-44
    10.5M
    19.71%
  • 45-54
    5.6M
    10.59%
  • 55+
    5.4M
    10.22%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10.5M
    28.92%
  • OPPO
    7.9M
    21.71%
  • Samsung
    6.6M
    18.23%
  • Vivo
    5.9M
    16.33%
  • Xiaomi
    1.8M
    5.19%
  • RealMe
    1.6M
    4.52%
  • HUAWEI
    996K
    2.73%
  • Infinix
    375K
    1.03%
  • TECNO
    136K
    0.37%
  • Honor
    124K
    0.34%
  • Motorola
    61K
    0.17%
  • ITEL
    56K
    0.15%
  • Nokia
    38K
    0.1%
  • ZTE
    30K
    0.08%
  • OnePlus
    30K
    0.08%
  • SONY
    7K
    0.02%
  • LG
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    47.6M
    91.62%
  • English
    4.1M
    7.97%
  • Russian
    37K
    0.07%
  • Vietnamese
    27K
    0.05%
  • Traditional Chinese
    23K
    0.04%
  • Japanese
    18K
    0.03%
  • Arabic
    14K
    0.03%
  • Malay
    13K
    0.03%
  • Indonesian
    12K
    0.02%
  • Hebrew
    10K
    0.02%
  • Korean
    9K
    0.02%
  • German
    7K
    0.01%
  • French
    7K
    0.01%
  • Spanish
    5K
    0.01%
  • Turkish
    2K
    0%
  • Ukrainian
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Portuguese
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Kannada
    1K
    0%
  • Italian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    43.3M
    10.4%
  • Apparel & Accessories
    38.3M
    9.2%
  • Food & Beverage
    37M
    8.88%
  • Apps
    35M
    8.41%
  • Games
    34.2M
    8.22%
  • News & Entertainment
    32.8M
    7.87%
  • Tech & Electronics
    29.2M
    7.01%
  • Household Products
    22.7M
    5.46%
  • Life Services
    20.6M
    4.94%
  • Vehicles & Transportation
    19M
    4.56%
  • Business Services
    18.9M
    4.54%
  • Home Improvement
    18.5M
    4.46%
  • Appliances
    16.9M
    4.07%
  • Financial Services
    10.7M
    2.57%
  • Travel
    8.4M
    2.02%
  • Education
    6.8M
    1.64%
  • E-Commerce
    6.5M
    1.56%
  • Pets
    6.4M
    1.56%
  • Sports & Outdoors
    6.3M
    1.51%
  • Baby, Kids & Maternity
    4.6M
    1.12%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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