TikTok Ad Targeting & Audience in United Arab Emirates 2024

by Werner Geyser Last Updated: March 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Arab Emirates. TikTok Ad Targeting in United Arab Emirates now has more than 12M Audience.

In February 2025, Ad Targeting in United Arab Emirates exceeds 12.1M.

In March 2025, Ad Targeting in United Arab Emirates exceeds 12M, an increase of -89K, and the GDP per capita in United Arab Emirates is $43.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Arab Emirates Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8M
    66.96%
  • FEMALE
    3.9M
    33.04%

TikTok Targeting Audience United Arab Emirates Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.7M
    22.39%
  • 25-34
    5.7M
    47.65%
  • 35-44
    2.4M
    20.03%
  • 45-54
    768K
    6.36%
  • 55+
    431K
    3.57%

TikTok Targeting Audience United Arab Emirates Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2M
    32.83%
  • Samsung
    2M
    31.77%
  • Xiaomi
    573K
    8.98%
  • OPPO
    492K
    7.71%
  • Vivo
    346K
    5.42%
  • HUAWEI
    325K
    5.1%
  • Infinix
    120K
    1.88%
  • RealMe
    109K
    1.71%
  • TECNO
    95K
    1.49%
  • OnePlus
    65K
    1.02%
  • Honor
    65K
    1.02%
  • Nokia
    25K
    0.39%
  • Motorola
    13K
    0.2%
  • SONY
    8K
    0.13%
  • ITEL
    8K
    0.13%
  • LG
    7K
    0.11%
  • ZTE
    5K
    0.08%
  • Zen Admire Unity
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience United Arab Emirates Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    10M
    61.09%
  • Arabic
    3.4M
    21.18%
  • Hindi
    670K
    4.08%
  • Bengali
    537K
    3.27%
  • Malayalam
    297K
    1.81%
  • French
    165K
    1.01%
  • Tamil
    139K
    0.85%
  • Indonesian
    123K
    0.75%
  • Punjabi
    113K
    0.69%
  • Russian
    103K
    0.63%
  • Spanish
    96K
    0.59%
  • Japanese
    81K
    0.49%
  • Malay
    71K
    0.43%
  • Telugu
    70K
    0.43%
  • Traditional Chinese
    55K
    0.34%
  • Turkish
    45K
    0.27%
  • Italian
    37K
    0.23%
  • Portuguese
    35K
    0.21%
  • Marathi
    33K
    0.2%
  • Gujarati
    29K
    0.18%
  • Vietnamese
    27K
    0.16%
  • Thai
    25K
    0.15%
  • Polish
    19K
    0.12%
  • Hebrew
    19K
    0.12%
  • Kannada
    18K
    0.11%
  • German
    18K
    0.11%
  • Finnish
    15K
    0.09%
  • Dutch
    15K
    0.09%
  • Swedish
    14K
    0.09%
  • Korean
    11K
    0.07%
  • Hungarian
    7K
    0.04%
  • Romanian
    6K
    0.04%
  • Ukrainian
    5K
    0.03%
  • Czech
    4K
    0.02%
  • Greek
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok United Arab Emirates Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    9.4M
    6.67%
  • News & Entertainment
    9.1M
    6.46%
  • Beauty & Personal Care
    8.8M
    6.25%
  • Food & Beverage
    8.8M
    6.24%
  • Business Services
    8.6M
    6.04%
  • Life Services
    8.5M
    6%
  • Travel
    8.4M
    5.95%
  • Apparel & Accessories
    8.3M
    5.87%
  • Tech & Electronics
    8.2M
    5.78%
  • Vehicles & Transportation
    7.8M
    5.5%
  • Home Improvement
    7.5M
    5.31%
  • Games
    7.2M
    5.12%
  • Appliances
    7.1M
    5.01%
  • Household Products
    7M
    4.93%
  • Education
    5.6M
    3.98%
  • E-Commerce
    4.9M
    3.49%
  • Baby, Kids & Maternity
    4.6M
    3.29%
  • Financial Services
    4.1M
    2.93%
  • Sports & Outdoors
    4M
    2.81%
  • Pets
    3.3M
    2.38%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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