TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: May 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 20.5M Audience.

In April 2025, Ad Targeting in Japan exceeds 31M.

In May 2025, Ad Targeting in Japan exceeds 20.5M, an increase of -10.5M, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.1M
    44.79%
  • FEMALE
    11.3M
    55.21%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.7M
    28.08%
  • 25-34
    5.5M
    27.01%
  • 35-44
    4M
    19.82%
  • 45-54
    3.3M
    16.48%
  • 55+
    1.7M
    8.61%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    14.5M
    82.36%
  • Samsung
    1.2M
    7.28%
  • SONY
    896K
    5.06%
  • OPPO
    348K
    1.96%
  • HUAWEI
    237K
    1.34%
  • Xiaomi
    199K
    1.12%
  • LG
    72K
    0.41%
  • Vivo
    17K
    0.1%
  • ZTE
    15K
    0.08%
  • Motorola
    15K
    0.08%
  • RealMe
    13K
    0.07%
  • Honor
    10K
    0.06%
  • OnePlus
    7K
    0.04%
  • Infinix
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • TECNO
    1K
    0.01%
  • Nokia
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    18.9M
    92.82%
  • English
    738K
    3.62%
  • Vietnamese
    472K
    2.32%
  • Indonesian
    61K
    0.3%
  • Portuguese
    53K
    0.26%
  • Thai
    31K
    0.15%
  • Spanish
    24K
    0.12%
  • Traditional Chinese
    22K
    0.11%
  • Russian
    12K
    0.06%
  • Korean
    12K
    0.06%
  • Turkish
    5K
    0.02%
  • French
    3K
    0.01%
  • Arabic
    2K
    0.01%
  • Ukrainian
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Italian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • German
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    17.9M
    6.36%
  • Sports & Outdoors
    17.7M
    6.29%
  • News & Entertainment
    17.4M
    6.16%
  • Appliances
    17.2M
    6.11%
  • Business Services
    17.1M
    6.06%
  • Beauty & Personal Care
    16.9M
    5.98%
  • Apps
    16.7M
    5.91%
  • Apparel & Accessories
    16.7M
    5.91%
  • Life Services
    16.5M
    5.86%
  • Travel
    15.3M
    5.41%
  • Household Products
    14.5M
    5.14%
  • Food & Beverage
    13.7M
    4.85%
  • Home Improvement
    13.6M
    4.82%
  • Tech & Electronics
    13.2M
    4.69%
  • Education
    12.8M
    4.54%
  • Vehicles & Transportation
    12.7M
    4.5%
  • Baby, Kids & Maternity
    11.3M
    4.02%
  • Pets
    9.1M
    3.23%
  • Financial Services
    8M
    2.85%
  • E-Commerce
    3.7M
    1.31%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:support@pipiads.com.